Published Date : 2025-Jun-17
The global natural carotenoids market is undergoing dynamic transformation as consumer demand shifts toward clean-label, plant-based, and health-boosting ingredients. Natural carotenoids—pigments derived from plants, algae, and microbes—are widely used in dietary supplements, food and beverages, pharmaceuticals, and cosmetics.
The market is projected to reach US$ 2.0 billion by 2025, growing at a CAGR of 7.6%.
In this blog, we spotlight the top industry leaders expected to shape the carotenoids landscape in 2025.
Natural carotenoids are pigments found in fruits, vegetables, algae, and microorganisms. They not only impart vibrant colors but also serve as powerful antioxidants with diverse health benefits, including eye health, immune support, cardiovascular protection, and skin wellness.
The global natural carotenoids market is poised for robust growth in 2025, driven by increasing consumer awareness about the health benefits of natural ingredients, rising demand for clean-label products, and a growing preference for plant-based and sustainable sources in food, supplements, and cosmetics.
The market is projected to reach $2.7 billion by 2025 & growing at a CAGR of 7.6% from 2021 to 2028, with major contributions from the nutraceutical and functional food sectors.
Natural carotenoids such as beta-carotene, lutein, lycopene, astaxanthin, and zeaxanthin are gaining traction due to their antioxidant properties and role in eye, heart, and skin health.
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Headquarters: Ludwigshafen, Germany
Founded: 1865
Employees: ~112,000
Revenue (2024): $72 billion
Key Products: Beta-carotene, Canthaxanthin, Lutein
Innovation Highlights:
Sustainable fermentation-based production
Nutraceutical-grade beta-carotene
Headquarters: Heerlen, Netherlands
Founded: 1902
Employees: ~20,000
Revenue (2024): $11.5 billion
Key Products: Beta-carotene, Lycopene, Astaxanthin
Innovation Highlights:
Algae-derived carotenoids
Personalized nutrition solutions
Headquarters: Kailua-Kona, Hawaii, USA
Founded: 1983
Employees: ~100
Revenue (2024): ~$35 million
Key Products: Astaxanthin (BioAstin), Spirulina
Innovation Highlights:
Natural astaxanthin from microalgae
Solar-powered production facilities
Headquarters: Louisville, Kentucky, USA
Founded: 1865
Employees: ~400
Revenue (2024): ~$200 million
Key Products: Carrot- and paprika-based carotenoids
Innovation Highlights:
Clean-label coloring systems
Non-GMO carotenoid extracts
Headquarters: Hyderabad, India
Founded: 2007 (Divi’s Labs parent since 1990)
Employees: ~16,000 (Divi’s Labs)
Revenue (2024): $1.2 billion (Divi’s Labs)
Key Products: Beta-carotene, Canthaxanthin, Lutein
Innovation Highlights:
High-purity carotenoids for pharma & food
Patented microencapsulation techniques
Headquarters: Taipei, Taiwan
Founded: 2001
Employees: ~150
Revenue (2024): ~$80 million
Key Products: Beta-carotene, Lutein, Lycopene
Innovation Highlights:
Non-synthetic, non-GMO solutions
High-stability carotenoid formulations
Headquarters: Be’er Sheva, Israel
Founded: 1995
Employees: ~300
Revenue (2024): ~$100 million
Key Products: Lycopene, Lutein, Beta-carotene
Innovation Highlights:
“Tomat-O-Red” natural color line
Whole-food carotenoid complexes
Headquarters: Milwaukee, Wisconsin, USA
Founded: 1882
Employees: ~4,000
Revenue (2024): $1.4 billion
Key Products: Paprika, carrot oil, annatto
Innovation Highlights:
Plant-based pigments
Enhanced dispersion technology
Headquarters: Des Moines, Iowa, USA
Founded: 1961
Employees: ~3,000
Revenue (2024): ~$1 billion
Key Products: Lutein (FloraGLO), Zeaxanthin
Innovation Highlights:
Vision and brain health-targeted carotenoids
Clinically supported ingredient claims
Headquarters: Avignon, France
Founded: 1992
Employees: ~1,700
Revenue (2024): ~$400 million
Key Products: Paprika, carrot concentrate, annatto
Innovation Highlights:
Clean-label botanical extracts
Organic-certified carotenoids
North America: Dominant market driven by health supplements and fortified foods
Europe: High demand for natural colorants in food and beverages
Asia-Pacific: Fastest-growing region; booming health awareness and functional foods
Latin America & Middle East: Growing adoption in cosmetics and animal nutrition sectors
Beta-Carotene
Astaxanthin
Lutein
Lycopene
Zeaxanthin
Algae
Plant (Fruits & Vegetables)
Microorganisms
Synthetic (for comparison, though natural dominates this segment)
Food & Beverage
Pharmaceuticals
Animal Feed
Cosmetics
Dietary Supplements
Rising consumer shift toward plant-based & clean-label ingredients
Technological breakthroughs in microencapsulation for improved bioavailability
Expansion of algae farming for astaxanthin and lutein extraction
Growing interest in nutricosmetics and functional beverages
Increasing regulatory approval of natural colorants over synthetic dyes
Bioengineered algae strains for higher pigment yield
Sustainable fermentation replacing synthetic production
Smart delivery systems enhancing absorption and effectiveness
Cross-functional carotenoid blends for immunity and cognitive health
» What are natural carotenoids?
They are plant-based pigments with antioxidant properties used in health supplements, foods, and cosmetics.
» Which industries use carotenoids the most?
Nutraceuticals, functional foods, pharmaceuticals, cosmetics, and animal nutrition.
» What is driving the carotenoids market in 2025?
Clean-label demand, personalized nutrition, and health consciousness are key drivers.
» What is the most popular natural carotenoid?
Beta-carotene is widely used for its vitamin A precursor properties.
» How are carotenoids typically extracted?
Through solvent extraction, supercritical CO? extraction, or fermentation.
The natural carotenoids market is set to flourish through 2025, driven by a convergence of consumer wellness trends, clean-label demands, and scientific innovation. The companies profiled above are leading this transformation, each bringing unique capabilities to enhance bioavailability, sustainability, and global accessibility.
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