AirTag Market Size, Share & Trends Analysis Report By Application (Finding Parked Car, KeepingTrack of Luggage, Locate Lost or Misplaced Items, Tracking Pets, Prevent Theft, Others (Sharing Items)), By Distribution Channel (Online Stores, Offline Stores), By End User (Kids, Cars, Bikes, Others (Luggage)), Global Economy Insights, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, (2023-2031)

Region: Global | Format: Word, PPT, Excel | Report Status: Published

 Market Overview:

The AirTag Market size was US$ 1,782.49 Million in 2022. Covid-19's impacts have been unprecedented and staggering on a global scale, with the pandemic leading to positive demand shocks for the AirTag Market across all domains and regions. Between 2023 and 2031, the market is projected to grow at a CAGR of 25.6% US$ 16,728 Million in 2031.

The AirTag Market research report comprises a thorough examination of the current and future scenario of this industry vertical. The research highlights major trends and opportunities, as well as challenges, for various segments and sub-segments, while broadening the company horizon. The study report also includes extensive information based on past and present patterns across several industry verticals to help find various expansion prospects. Throughout the forecast period, several estimations regarding market share, market size, and industry growth rate are presented. The research includes information on competitive analysis as well as consumption habits and pricing strategies depending on the Airtag market.

AirTag is a small, coin-shaped tracking device firstly launched and developed by Apple, Inc. that attached to various personal items including keys, backpacks, luggage, and more. The device uses Bluetooth technology for communicating with nearby Apple devices, such as iPhones, iPads, and Macs. AirTag also has a built-in speaker that can play a sound to help locate the lost item. AirTags were first released in April 2021 and are part of Apple's ecosystem of products and services.

Apple Inc. sells AirTag that is intended to make it easier for users to keep track of their possessions. It is a little, oblong object that may be fastened to things like wallets, bags, and keys. In order to locate the object, it is linked to, the device communicates with neighboring Apple devices using Bluetooth, such as iPhones.

The increasing significance of tracking and finding devices today could be one factor propelling the growth of the AirTag market. There is an increasing demand for technologies that can assist in tracking these products as people become more mobile and carry more expensive stuff with them.

The growing popularity of smart gadgets and the internet of things (IoT) may also contribute to the growth of the AirTag market. Technology that can help find and track these devices is becoming more and more important as more devices connect to the internet.


Market Drivers:

The need for location-tracking technology is expanding:

People are more interested in technologies that assist them maintain track of their personal items as a result of our society's growing reliance on technology. For this necessity, AirTag offers an easy-to-use and reliable solution.

Insufficient market competition:

Bluetooth trackers are available on the market, but AirTag stands out since it is integrated with the Find My app and Siri speech assistant from Apple. AirTag is now more accessible to Apple consumers, and this connection could make it more difficult for rival businesses to compete.

Greater emphasis on privacy and security:

End-to-end encryption and anonymous location monitoring are two privacy-focused characteristics of the AirTag design. Customers who are concerned about the sharing or hacking of their personal information might find this appealing.

The popularity of Apple and its devoted clientele:

Apple has a sizable and devoted consumer base that is renowned for being prepared to pay a premium for excellent, cutting-edge items. Interest in and demand for AirTag have been aided by the manufacturer's track record of delivering dependable, straightforward gadgets.


Scope of AirTag Market Report:

A recent market research report added to repository of Intellectual Market Insights Research is an in-depth analysis of Global Airtag Market. On the basis of historic growth analysis and current scenario of Airtag market place, the report intends to offer actionable insights on global market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tools that facilitate deeper understanding of multiple aspects of global Airtag market. This further helps users with their developmental strategy.

This report examines all the key factors influencing growth of global Airtag market, including demand-supply scenario, pricing structure, profit margins, production and value chain analysis. Regional assessment of global Airtag market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, pricing strategies, innovation possibilities and much more.

The report covers the all the aspects of industry with dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give clear futuristic view of the industry to the decision makers.


Market Trends:

AirTag are being used more growing interest in location tracking devices and focus on sustainability:

Growing Interest in Location Tracking Devices: Consumers' desire to monitor their priceless items is driving the market for location tracking devices to expand. Given that AirTag is a well-known and reputable brand in the market for location tracking devices, this trend is likely to be advantageous for it.

legislation and Privacy Concerns: Governments are implementing legislation to safeguard the personal data of consumers as privacy concerns grow. Since AirTag uses Bluetooth to communicate with other devices, this trend is noteworthy since it raises questions about the security and privacy of user data.

Focus on Sustainability: Concern and understanding about the environmental effects of consumer electronics are expanding. Since AirTag is a small, non-replaceable device that could add to electronic waste, this trend is important to it. Apple may need to solve this issue by making AirTag more sustainable as consumers become more eco-aware.


Market Restraining Factors:

Limited Compatibility: One of AirTag's main commercial limitations is its lack of wide compatibility. Because AirTag only functions with Apple devices, Android users are unable to utilise this product. Because of this, AirTag's potential customer base is constrained, and consumers who like Android devices find it less tempting.

Privacy Issues: Privacy issues are another barrier to AirTag's growth. AirTag communicates with adjacent Apple devices utilising Bluetooth technology, which may raise privacy concerns for certain users. Apple has added many privacy protections to AirTag in response to these worries, including alerts for unauthorised AirTag tracking and the option to turn of AirTag tracking.

Range Restrictions: AirTag's communication range is constrained, which poses a challenge for customers that need to track goods over greater distances. Users are unable to follow anything outside of the range, which is around 100 meters or 328 feet.


Key Players Strategies in the Market:

To compete in the AirTag industry, leading manufacturers like as Apple, Samsung, and Tile are growing their product ranges and improving their technologies. Apple is exploiting its strong brand image and marketing abilities to promote awareness and drive sales, whereas Samsung is spending extensively in R&D and leveraging its distribution network and important store alliances. To compete with Apple and Samsung, Tile is extending its product line and exploiting its experience in smart tracking devices.


List of Companies Profiled:

The following is a list of companies that have been profiled in the AirTag market report:

  • Tile
  • Chipolo
  • Samsung Electronics Ltd.
  • Apple Inc.
  • Jiobit
  • MaxTracker
  • Life360 Inc
  • Foxconn  


Key Industry Developments:

  • In April 2021: AirTag is a tracking device developed by Apple that helps its users monitor their personal belongings. AirTags use the Find My network – an app that, through iCloud accounts, allows users to track Apple devices, third-party items, and accessories, as well as allowing people to share their GPS location.
  • In April 2021: AirTag is being well received by consumers, Apple is planning on launching AirTag 2. But we will need to wait a little while for that as it may take time
  • In January 2022: Tile is sticking to the Bluetooth tracker route it is expanding beyond being a simple keychain tracker. Life360 Inc. acquired Tile is not only integrating its technology with Life360 but also expanding its product lines.


AirTag Market Segmentation Analysis:

By Application

Finding Parked automobile: In a congested parking lot, AirTag can be used to locate your parked automobile. The "Find My" app on your iPhone can be used to find the AirTag and subsequently your car if you attach it to your car keys or leave it in your vehicle.

Keeping Track of Luggage: When you're travelling, AirTag can be used to keep track of your luggage. By securing the AirTag to your bag or backpack, you can use the "Find My" app to find the AirTag and subsequently your belongings.

Locate Lost or Misplaced Items: AirTag can be used to find any lost or forgotten object, including your wallet, keys, or phone. You can affix the AirTag to the object, find the AirTag using the "Find My" app, and then find the item.

Tracking Pets:  AirTag can be used to track the location of your pets, such as a dog or cat, by attaching the AirTag to their collar. You can then use the "Find My" app to locate the AirTag and therefore your pet.

Prevent Theft:  AirTag can also be used as an anti-theft device by attaching it to valuable items, such as a laptop or bike. If the item is stolen, you can use the "Find My" app to locate the  AirTag and potentially track down the thief.

Others (Sharing Items):  AirTag can also be used to share items with others. For example, if you're lending a book to a friend, you can attach an AirTag to the book and then use the "Find My" app to locate the AirTag and therefore the book if your friend misplaces it.

By Distribution Channel

Online Stores: The selling of AirTags via e-commerce websites like Amazon, Apple's own online shop, and other online retailers is referred to as the online store segment. Without having to leave their homes, customers may buy AirTags from online retailers without having to go to a physical brick-and-mortar store. To further assist customers in making knowledgeable purchasing selections, internet retailers frequently include comprehensive product information, user reviews, and ratings.

Offline Stores: The term "offline store" refers to the sale of AirTags through traditional brick-and-mortar retailers like Apple retail shops, electronics retailers, and department stores. It can be vital for some customers who prefer to physically check a product before buying to be able to feel and touch it at an offline store before they decide to buy. In-person support and product-related questions from customers can also be handled by sales representatives in offline businesses.

By End-user

Kids: Kids who are out and about can be monitored with AirTag, especially in crowded areas like amusement parks, shopping malls, or busy streets.  AirTag can be attached to a child's backpack or clothing, and parents can use their phone to get notifications if their kids get too far away from them. This can provide parents piece of mind and assist in keeping their kids secure.

Cars: Cars can be tracked with AirTag as well. The Find My app can be used by owners to find their missing car keys if they affix an AirTag on their keys. Additionally, the owner of a stolen automobile can use the Find My app to track the vehicle's whereabouts, which can aid in its recovery.

Bike: Bike tracking is also possible with AirTag. If a cyclist's bike is stolen, they can use the Find My app to find it by attaching an AirTag on their bike or helmet. For expensive or unusual bikes that are more likely to be targeted by thieves, this can be extremely helpful.

Others (Luggage): When travelling, AirTag can be used to track luggage. If a user attaches an AirTag to their luggage, they can use the Find My app to find it if it gets lost or misplaced while travelling. This can assist guarantee that travellers have everything they need for their journey and can save a lot of time and worry if luggage is lost.

The report also helps in understanding Global Airtag Market dynamics, structure by analyzing the market segments, and project the Global Airtag Market size. Clear representation of competitive analysis of key players by type, price, financial position, product portfolio, growth strategies, and regional presence in the Global Airtag Market make the report investor’s guide.


Report Coverage:

The report will cover the qualitative and quantitative data on the AirTag market. The qualitative data includes latest trends, market player’s analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Airtag Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2022-2031 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.


Report Scope and Segmentations:

Study Period


Base Year


Estimated Forecast Year


Growth Rate

CAGR of 25.32%from 2023 to 2031.


By Application, By Distribution Channel, By End User, By Region


USD Million

By Application

  • Finding Parked Car
  • Keeping Track of Luggage
  • Locate Lost or Misplaced Items
  • Tracking Pets
  • Prevent Theft
  • Others (Sharing Items)

By Distribution Channel

  • Online Stores
  • Offline Stores

By End User

  • Kids
  • Cars
  • Bikes
  • Others (Luggage)

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, UK, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific (China, India, Japan, ASEAN, Rest of Asia-Pacific)
  • Latin America
  • Middle East and Africa


Regional Snapshots:

Here are some regional snapshots of the AirTag market:

North America: North America is expected to hold a significant share of the AirTag market, owing to the early adoption of new technologies and the high disposable income of consumers in the region. Moreover, the region has a well-established e-commerce infrastructure, which is expected to boost the sales of AirTags through online channels.

Europe: Europe is also expected to hold a considerable share of the AirTag market, owing to the rising demand for smart and connected devices. Additionally, the presence of prominent players, such as Apple, in the region is expected to drive the growth of the market. The increasing number of theft cases and the need for better security measures are also expected to fuel the demand for AirTags in the region.

Asia-Pacific: The Asia-Pacific region is expected to witness significant growth in the AirTag market, owing to the increasing adoption of smart devices and the rising number of smartphone users. The growing trend of e-commerce and the increasing purchasing power of consumers in countries such as China, India, and Japan are expected to boost the sales of AirTags in the region.

Latin America: Latin America is also expected to witness significant growth in the AirTag market, owing to the increasing demand for smart and connected devices. Moreover, the rising number of theft cases and the need for better security measures are expected to drive the demand for AirTags in the region. However, the lack of awareness among consumers about the benefits of AirTags may act as a barrier to the growth of the market in the region.

Middle East and Africa: The Middle East and Africa region is expected to witness moderate growth in the AirTag market, owing to the growing trend of e-commerce and the increasing adoption of smart devices. Moreover, the rising number of theft cases and the need for better security measures are expected to drive the demand for AirTags in the region.


Global AirTag Market Regional Analysis:

North America accounted for the highest xx% market share in terms of revenue in the Airtag market and is expected to expand at a CAGR of xx% during the forecast period. This growth can be attributed to the growing adoption of Airtag. The market in APAC is expected to witness significant growth and is expected to register a CAGR of xx% over upcoming years, because of the presence of key Airtag companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Airtag Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

AirTag Market Report is also available for below Regions and Country Please Ask for that

North America

  • U.S
  • Canada


  • Switzerland
  • Belgium
  • Germany
  • France
  • U.K
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Rest of Europe


  • India
  • Australia
  • Philippines
  • Singapore
  • South Korea
  • Japan
  • China
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Argentina
  • Peru
  • Colombia
  • Brazil
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA


Points Covered in the Report:

The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.

The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 5 years data history and forecast.

The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.

Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.

The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Questions:
  • How much the global AirTag Market valued?
  • Which region has the largest share in 2021 for the global AirTag Market?
  • What are the driving factors for the market?
  • Which is the leading segment in the global market?
  • What are the major players in the market?
Research Scope of AirTag Market:
  • Historic year: 2018- 2021
  • Base year: 2022
  • Forecast: 2023 to 2031
  • Representation of Market revenue in USD Million
AirTag Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends:

Frequently Asked Questions

  • PUBLISHED ON : March, 2023
  • BASE YEAR : 2023
  • STUDY PERIOD : 2020-2032
  • NO OF PAGES : 380

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