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The Artificial Intelligence in Fintech Market size was valued at around 12.2 billion in 2023 and is expected to reach a value of USD 61.6 billion by 2032, at a CAGR of 19.7% over the forecast period (2024–2032).
Fintech, or financial technology, uses contemporary technology for financial services to automate or enhance banking and investing processes. Artificial intelligence (AI) is extensively employed in financial institutions to identify and deter fraud using internet banking channels. Mobile banking, online loans, insurance, credit ratings, buying and selling transactions, and asset management are all encompassed. AI technology can identify a customer's normal behaviour by observing how they act and considering their transactions.
For example, in May 2022, Brightwell Payments, Inc., a provider of financial services that builds financial solutions to transfer money anywhere in the globe safely, declared the launch of ARDEN. ARDEN is an AI-driven risk-detection engine that helps fintech secure its cardholders and finances. Banks globally are implementing AI-powered solutions to enhance security, and AI provides banks with the advantage of digitization. Moreover, it assists them in competing with other fintech companies. Financial institutions provide applications that need UPI, a fingerprint, or facial recognition for entry. As an example, in March 2022, the National Payments Corp. of India, the Reserve Bank of India's dedicated department, had developed the Unified Payments Interface (UPI), a platform based on AI, that processed 5.58 billion transactions.
UPI is currently the nation's most well-liked digital payment option, and the system was created so that payments could be made in seconds. Banks utilize AI to manage and analyse data from numerous sources to provide necessary insights. These innovative findings help banks in addressing the issues they face when providing services, including payment handling and loan management. Most banking apps offer personalized financial guidance to assist users in achieving their financial objectives, monitoring their spending and earnings, and performing other financial functions. This customization is made possible primarily due to AI-driven fintech innovations.
For example, in December 2021, according to a survey by Tableau, an American technology firm, it is revealed that 32% of fintech firms already implement AI technologies like voice recognition, predictive analytics, virtual agents, and biometrics. Nevertheless, AI is deployed in financial institutions to secure their customer's personal data. AI is used to fight against fraudulent cases by quickly scanning vast algorithms. AI also assists in the evaluation of consumer information who have no credit history or whose credit history has been erased. Peer-to-Peer (P2P) institutions review their potential customer's actions and determine the risks involved in dealing with that consumer.
This broadening set of use cases is hailed as the greatest motivator to AI usage among fintech’s. As an example, during May 2022, a Singapore-based fintech company named Laze Trader Pte. Ltd. introduced the availability of Lazeer AI, a trading AI application meant for making Forex trading experts earn continuous earnings with minimum hassle. The program for trading allows automatic trading evaluation, control, and trading automation. Due to its auto-trading feature, the software cancels out the necessity for human traders, enabling more people to make money even without trading skills. The company intends to provide Forex trading to as many people as possible.
The market scope is segmented because of by Component, by Deployment Mode, by Application, by End-User.
Based on the Application of the market is segmented into Risk Management, Fraud Detection & Prevention, Customer Service & Engagement, Investment & Wealth Management, Credit Scoring & Loan Processing, Regulatory Compliance & Reporting.
Fraud prevention and risk management are the largest uses of AI in fintech and assist banks in minimizing losses and ensuring security. AI platforms analyse massive volumes of transactional data in real-time and identify patterns and outliers. For example, machine learning algorithms can identify out-of-pattern transactions in credit card transactions and keep fraud at bay.
Customer service and interaction have also transformed with AI-driven chatbots and virtual assistants that offer 24/7 financial assistance. They assist in improving the user experience with tailored banking and investment advice. Investment and wealth management utilize AI to automate portfolios by applying predictive analysis to optimize returns at minimum risk. Robo-advisors like those used by Wealth front learn market trends and suggest investment strategies with minimal human involvement.
AI is also revolutionizing loan processing and credit scoring by considering alternative data points, such as social behaviour and transaction history, to establish creditworthiness. This benefits the underserved segments with no traditional credit history. Compliance and reporting regulatory requirements have also been increased as AI is used to handle data collection, guaranteeing financial law compliance.
Among these, risk management and fraud detection are still the most common, given that financial institutions prioritize security and regulatory compliance.
Based on the End-User of the market is segmented into Banks & Financial Institutions, Fintech Companies, Insurance Companies, Investment Firms & Hedge Funds.
Banks and financial institutions are at the forefront of AI adoption in fintech, leveraging sophisticated tech to automate customer service, reduce risk, and detect fraud. AI technologies monitor patterns in transactions to identify suspected crime in real time, avoiding financial loss. For example, JPMorgan Chase employs AI-based fraud detection software to scan transactions and report suspicious activity, making it safer.
Fintech firms also incorporate AI to create new digital banking platforms, payment systems, and lending products. AI-powered chatbots and robo-advisors provide instant financial analysis and investment suggestions, making customer experience better. Companies like PayPal apply AI to allow auto transactions and detect fraudulent transactions, allowing more efficiency and reliability.
Insurance companies apply AI in claim settlement, underwriting, and risk calculation. With past data analysis, AI allows the insurer to predict risks and tailor policies. For instance, Lemonade, an insurance firm that uses AI to sell insurance, settles claims in seconds using auto decision-making.
Hedge funds and investment institutions utilize AI for algorithmic trading, portfolio management, and analyzing market trends. AI platforms such as BlackRock's Aladdin reduce risk and optimize asset allocation. Fintech has advanced significantly, but banks and financial institutions are the biggest users because they have a huge customer base and regulatory demands.
By region, Insights into the markets in North America, Europe, Asia-Pacific, Latin America and MEA are provided by the study. North America led the market in 2021 and held over 40.00% of the world's revenue share. This is due to a high focus on R&D-based inventions in the developed economies of Canada and the U.S. These are the most competitive and rapidly evolving AI technology in fintech. It is also propelled by several startups and emerging companies providing AI services to the financial industry. Asia Pacific will have the highest CAGR over 2022-2030. This is because the region has high adoption of digital payments and increasing penetration of internet services.
APAC also emerged as a potential market due to increased technical advancement. Spontaneous expansion by local firms with government backing shows vast opportunities for AI development in the fintech sector. Moreover, large corporations invest in new regions as part of their strategy, thereby developing regional markets. For example, in April 2022, Singapore-based AI-powered company Finbots.AI announced a series A funding investment of USD 3million. The capital would further be utilized for customer support, product development, and technical enhancements. The business of the company would also be increased by increasing its presence in the rest of Asia.
The report will cover the qualitative and quantitative data on the global Artificial Intelligence In Fintech Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.
Study Period | 2024-32 |
Base Year | 2023 |
Estimated Forecast Year | 2024-32 |
Growth Rate | CAGR of 19.7% from 2024 to 2032 |
Segmentation | By Component, By Deployment Mode, By Application, By End-User, By Region |
Unit | USD Billion |
By Component |
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By Deployment Mode |
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By Application |
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By End-User |
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By Region |
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North America accounted for the highest Artificial Intelligence In Fintech Market% market share in terms of revenue in the Artificial Intelligence In Fintech Market and is expected to expand at a CAGR of Artificial Intelligence In Fintech Market% during the forecast period. This growth can be attributed to the growing adoption of Artificial Intelligence In Fintech Market. The market in APAC is expected to witness significant growth and is expected to register a CAGR of Artificial Intelligence In Fintech Market% over upcoming years, because of the presence of key Artificial Intelligence In Fintech Market companies in economies such as Japan and China.
The objective of the report is to present comprehensive analysis of Global Artificial Intelligence In Fintech Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.
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28 Mar 2025