Market Overview

The BOPIS (Buy Online, Pick Up In-Store) Market size was valued at around 431.03 billion in 2024 and is expected to reach a value of USD 1280.13 billion by 2034, at a CAGR of 11.5% over the forecast period (2025–2034).

The global Buy Online, Pick Up in Store (BOPIS) market has been radically transformed in the past decade with the growing rate of consumers' expectations, technology, and evolving models of retailing. BOPIS is now one of the prevailing omnichannel solutions that bridge the digital and in-store shopping environment, offering consumers the convenience of online shopping and the immediacy of in-store pick-up. This blended strategy complements the buying process while enabling stores to optimize stock management, reduce shipping expenses, and drive individuals into stores.

Demand for convenience in the shopping mode has been a key motivator for embracing the use of BOPIS. As the online retail channel continues from strength to strength, consumers find themselves looking more and more for fast, efficient experiences that deliver speed with choice. BOPIS accomplishes this to some degree by allowing consumers to avoid wait time for shipping and delivery fees, but still gain the benefit of being able to shop and purchase online. Physical retailers within the broad spectrum of categories from clothing and food items to household goods and electronics have implemented or established BOPIS capabilities to compete and respond to evolving shopping patterns among consumers.

Technology advancement has also enabled the dissemination of the BOPIS model. Improvements in stock management software, real-time order tracking, and mobile application have helped in making order fulfilment smooth and seamless.
Integration of technology such as AI and data analytics also facilitates more accurate demand forecasting and personalized customer interaction. Moreover, consumers' preferences for convenience and safety have been met with the growing use of digital lockers, curb side pickup, and automated notice systems, which have made the pickup process seamless.
The COVID-19 pandemic also accelerated the take-up of BOPIS because lockdowns and concerns over health created a surge in online purchasing and contactless engagement. Retailers shifted programs of digital transformation more rapidly during this time, adding BOPIS functionality onto their websites to meet changing behaviour from consumers. Regardless of how much the pandemic acted as a driver, however, continued use of BOPIS post-pandemic suggests that it still holds significant appeal within the retail industry. Consumers have grown to enjoy the convenience and speed of this type of fulfilment, and as such it has become a core part rather than a fad.

BOPIS also advantage retailers on the aspect of increased customer retention and upselling. Because customers must physically visit stores to pick up orders, they are exposed to other merchandise and offers, which would increase overall sales. BOPIS also helps retailers address last-mile logistics more cost-effectively because in-store pickup can subtract from delivery networks and reduce failed deliveries or return risk.

Market Drivers

Increasing Consumer Demand for Omnichannel Shopping Experiences

• Consumers today want convenience and flexibility in shopping, and this has fuelled the demand for omnichannel models like BOPIS. Consumers expect to experience end-to-end integration between online and offline channels so that they can browse products online and pick them up in-store at their convenience. This shopping approach avoids waiting times for delivery while providing more control over purchase timing and location. Increasing the dependence on mobiles and digital platforms further emboldens the trend, given that consumers want increasingly more time-saving solutions coupled with a higher-quality shopping experience. Consequently, BOPIS-adopting retailers can attract and retain customers as much as or even more so than in the competitive market landscape.

Rising Adoption of Retail Technology and Automation

• The evolution of BOPIS is directly related to technology that assists in streamlining operations and improving customer service. Retailers are investing heavily in technologies such as real-time inventory management, order management systems, mobile apps, and self-service kiosks to facilitate BOPIS functionality. Automation solutions expedite the speed and precision of order delivery, reducing wait times and minimizing mistakes. Such solutions also provide better visibility into inventory quantities and pickup coordination among customers and retailers, optimizing the efficiency for customers as well as retailers. With advancing technology, more and more retailers also have the capability to implement and scale BOPIS options, driving market expansion.

Market Opportunity

Expansion of BOPIS in Emerging Retail Markets

• Emerging markets are huge growth opportunities for BOPIS as e-commerce penetration is increasing and urbanization is escalating. Combined with widening internet access and smartphone penetration in developing economies, more customers are engaging in online commerce. In turn, infrastructure development and retail modernization are providing an opportunity to embed BOPIS in current business models. Local retailers aiming to compete against global players are beginning to contemplate omnichannel strategies, and BOPIS presents a low-barrier entry. The strategy can especially be well-matched for those markets where infrastructure for delivery is underdeveloped, but physical retailing is strongly established.

Integration of AI And Predictive Analytics for Enhanced Fulfilment

• Predictive analytics and AI can also potentially make BOPIS more efficient and satisfying by far. Predictive analytics can forecast demand patterns, balance stock with assignments, and suggest end-to-end to customers. AI can be utilized to support intelligent routing of orders, so buys are filled from the closest store location by distance and availability. Predictive analytics enable retailers to forecast staffing, pickup scheduling, and restocking more accurately. With such tools, companies can minimize operational expenses, enhance order accuracy, and create a more responsive BOPIS experience, further enhancing their competitive edge in the market.

Market Restraining Factors

Challenges In Real-Time Inventory Management

• Effective BOPIS functions largely rely on real-time, accurate inventory visibility in all channels. Too often, retailers struggle to sync online and offline inventory systems, leading to stockouts, delays, or order cancellations. These can have damaging consequences for customer satisfaction and brand reputation. Inventory management across different store locations and warehouses is a complex task that needs sophisticated software and system integration, something that most companies particularly smaller retailers lack. Without accurate inventory information, the promise of seamless BOPIS is hard to fulfil, restricting the model's potential and usage.

High Implementation and Integration Costs

• BOPIS implementation involves enormous investments in technology, infrastructure, and employee training. There are point-of-sale system refreshes, backend software integration, and creating user-friendly online sites that must be done by the retailers. There are also costs in rebranding store fronts to add pickup areas and logistical coordination arrangements to facilitate timely fulfilment. These costs may be daunting for most small and mid-sized retailers. Investment return can take time to arrive, especially if volumes of order are low or operational inefficiencies are still evident. These barriers of finance and logistics can reduce the rate at which BOPIS is being adopted in retail.

Segmentation Analysis

The market scope is segmented because of by Type of Product, by Platform, by End-User.

By Type of Product

Based on the Type of Product of the market is segmented into Accessories, Books, Electronic devices, Apparel, Footwear, Others.

Among the several product segments within the BOPIS market, Electronic Devices dominated the market. This is primarily due to the high value and comparatively low purchase frequency of electronic products, making consumers likely to arrange for the immediate availability and pick-up. Products such as phones, computers, tablets, and home appliances are likely to be researched extensively online prior to customers preferring to feel them through virtual means and picking them up in the store to avoid delivery wait times, shipping damage, or stock uncertainty. BOPIS model also allows customers to inspect devices at pickup, ensure product compatibility, and even speak with in-store staff prior to completing the transaction an extra level of assurance not typically available with standard home delivery. Electronics are frequently featured in promotional bundles or limited-time promotions, and this also encourages the same-day pickup facilitated by BOPIS.

Big-box retailers and big electronics retailers have optimized their inventory management and store layouts to enable quick pickups of these hot items, enhancing customer satisfaction and operational efficiency. Since electronic devices command premium prices, customers do not want to incur delivery fees and reduce shipping risks. This alignment of customer behaviour, product value, and ease of execution has transformed the electronic devices category into the top-performing category in the BOPIS market.

By Platform

Based on the Platform of the market is segmented Website, Mobile App.

Among the platform segments in the BOPIS category, the Website segment has been the leader from the very beginning. This is since it is predominantly dominated by the desktop and laptop web browsing to buy online, primarily for extensive product research and high-value purchases. Websites are usually more informative and convenient in navigating big inventories, product comparisons, review readings, and intricate transactions like bulk purchases or tailored products. Buyers tend to prefer websites for BOPIS purchases of high specification products, e.g., electronics or home improvement products, where screen space and convenience in navigating are favourable. In addition, retailers first established BOPIS services on online platforms, thereby making them the default and most advanced channel to place orders and pick up at stores.

Websites also tend to provide stronger integration with backend systems for payment processing, inventory management, and fulfilment logistics, which facilitates the BOPIS process for consumers and retailers alike. Enterprise retailers have long spent a great deal of effort in optimizing their websites to enable seamless omnichannel experiences such as real-time inventory visibility and order tracking. While mobile apps have gained traction due to increasing smartphone usage and consumer preference for on-the-go shopping, websites continue to be the leading platform in absolute transaction volume, particularly for multifaceted purchases and more extensive product categories. Their universality across devices and enhanced functionalities continue to position them as the favoured platform for most BOPIS users.

Regional Snapshots

By region, Insights into the markets in North America, Europe, Asia-Pacific, Latin America and MEA are provided by the study. North America dominated the world's BOPIS market and remains a front runner due to its advanced retail infrastructure, deep e-commerce penetration, and early adoption of omnichannel retailing programs. Large North American retailers, such as Walmart, Target, and Best Buy, were the first to embrace and effectively scale BOPIS solutions.

The area has robust digital ecosystems, high rates of smartphone penetration, and consumer adoption of online shopping and fulfilment technology. The COVID-19 pandemic also drove the adoption of BOPIS in North America, as retailers quickly invested in contactless pickup systems and digital platforms to support changing consumer demand for safe and convenient shopping. These elements, combined with robust logistics infrastructure and high customer expectations, have entrenched North America's leadership in the BOPIS market.
The Asia-Pacific will likely be the world's fastest-growing BOPIS market. Urbanization, high smartphone and internet penetration, and increasing middle-class populations are driving the growth of e-commerce and digital retailing throughout the region. China, India, Japan, and South Korea are all experiencing increasing adoption of omnichannel retailing strategies, supported by increasing retail technology and infrastructure investment. The expansion of organized retail, along with the changing consumer behaviour towards convenience and speed, is pressurizing regional retailers to implement BOPIS models to remain competitive. The multicultural and dynamic nature of the Asia-Pacific market positions it for a rapid growth in the future.

List of Companies Profiled

• Michael’s
• Shopgate
• Macy’s
• Kohl’s
• Zara
• Home Depot
• Target
• Petco
• Walmart

Key Industry Developments

In January 2024, The Home Depot®, One of the largest home improvement retailers, has completed the acquisition of SRS Distribution, Inc. ("SRS") for a total enterprise value of approximately $18.25 billion.

Report Coverage

The report will cover the qualitative and quantitative data on the Global Bopis Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations