Market Overview

The Global Single Sign-on Market size was valued at USD 3.99 billion in 2023 and is poised to grow from USD 4.53 billion in 2024 to USD 12.56 billion by 2032, growing at a CAGR of 13.6% in the forecast period (2024-2032).

The SSO market is growing extremely fast due to increasing demands for streamlined authentication processes and enhanced security and experience for users. SSO refers to the capability of a user to access multiple applications or systems with a single set of credentials. Using SSO allows users to make their authentication process easier without suffering from the common issues such as password fatigue and significant administrative overheads. Today, this has become an essential requirement of businesses and companies across the world when they have to manage an increasingly large number of cloud-based applications and services.

The major growth influencers of the SSO market are the increased adoption of cloud computing, proliferation in SAAS applications, and concern regarding data breaches and cyber security threats. Organizations had been keen to shift to digital platforms as security and operational efficiency are enhanced on such platforms; therefore, this lead to increasing demand for SSO solutions. Another factor is the need to comply strictly with data protection regulations like GDPR, HIPAA, and many others, which force companies to accelerate their adoption of SSO, as this system secures user-access management in an updated, compliant way.

Market leaders are competing in an integrated set of solutions that include SSO with MFA and IAM for security, mainly on healthcare, finance, and IT lines of businesses, given their requirement for secured yet user-friendly access to such sensitive information. Another factor is that the COVID-19 pandemic led to remote working, which increased the demand for SSO since businesses require secure access to remote employees.

North America holds the highest market share in SSO, followed by Europe and the Asia-Pacific region. The market of SSO is expected to grow greatly with the emergence of novel cyber security threats that are changing with time. Innovative solutions and services will form the backbone to evolve the future of security in an enterprise.

Market Drivers

Increased Use of SAAS Applications

• In fact, with the rising reliance of all industries on SaaS applications, the need for effective user authentication solutions has become much more pressing. With more organizations embracing more than one SaaS application for their performance improvement, several logins have become inconvenient for the users and the administrators handling the numbers. It is in this regard that SSO renders the process simple as it provides access to more than one SaaS application for a single login for a single individual.
• Such integration does not merely reduce the time consumed at logging in and password management but in addition enhances the general user experience since it eliminates login-related interferences. For IT teams, SSO eradicates passwords from the list of things to handle, and subsequently lessens the number of problems the help desk faces as regards forgotten login details. Furthermore, SSO supports security as it centralizes authentication processes; MFA is usually used to enhance controls over access. With increasing adoption of SaaS solutions in organizations, SSO becomes a vital access tool without compromising the security standards.

Heightened Focus on Cyber security

• Cyber threats and data breaches are on the rise, and becoming more sophisticated. It has become beyond just need to have a more robust authentication measure in most organizations. Hackers find various weaknesses of weak or reused passwords to break into systems and information without authorization. Those risks SSO, in conjunction with MFA, addresses by increasing security by many fold.
• While SSO simplifies the user experience by permitting a user to have access to multiple applications and systems with only one set of credentials, whereas the redundancy in passwords becomes less in SSO, the dependency on one set of login credentials can also turn unsafe in case it is not properly protected. The function of MFA here is important. MFA enhances the security level in SSO systems with the requirement of various forms of verification such as a password along with one-time code mailed to a user's mobile phone. In most instances, when one only finds a password compromised, some security element introduced through the second authentication factor acts as a barrier to anyone trying to access an account.
• The resultant mix reduces the attack surface because users are limited in terms of the number of passwords that they have to accommodate with, hence the more probability of weak and duplicate use of passwords across different systems. SSO along with MFA highly improves the overall access control hence more efficient in countermeasures to phishing attacks and credential thefts. As cyber dangers continue to evolve, it is now more vital for organizations looking forward to the balance of user convenience that come along with increased security measures to integrate SSO along with MFA.

Market Restraints

User Resistance and Change Management

• User Acceptability The adoption of a system of Single Sign-On often incurs stiff resistance from most employees due to unfamiliar login procedures. Many users are accustomed to dealing with multiple credentials for different applications, and the notion of one login is both foreign and inconvenient to most users. This resistance will delay the adoption process because the users, first off, will not know how the new system works or will be apprehensive about the security of having one login for multiple platforms.
• The effectiveness of these change management strategies is required to surmount the complications. The organizations need to educate employees well on the advantages of SSO: convenience, security, and minimum password fatigue. Thus, appropriate user training is needed to dispel concerns over this new login method, which also demands complete understanding with minimal disruption of the process. However, it takes a lot of time, and proper training and explanation become significant enablers of the proper use of SSO. The involvement of employees in the process and their support during such change reduces the resistance level both during and after implementation, ensuring that the long-term benefits intend to be realized more effectively.

Regulatory Compliance Issues

• For instance, in healthcare and financial sectors whose access to data and its security is highly regulated through the use of single sign-on. In these sectors, information involves sensitive topics, including health records and financial details, all under HIPAA for healthcare and GDPR or PCI DSS for finance. This would sometimes require fairly strict controls over access to some of the data and might even limit the ability to centralize authentication systems for fear of being accessed without authorization.
• All applications and systems can be reached by using a single set of credentials, which is convenient but also poses risks from the possibility of a "single point of failure." Sensitive information may be compromised across a wide range if a compromise can be mounted on an SSO system. To ensure regulation compliance, organizations running this kind of business may need to offer more security measures, including MFA and granular audit trails or more siloed authentication controls.
• This adds further complexities to the adoption process, but in industries where data protection and regulatory compliance take precedence, organizations will need to weigh up the value added by SSO against the need to be more compliant with stringent security and privacy requirements.

Market Opportunities

Cloud-Based SSO Solutions

• With acceptance of the cloud environment by businesses, the relevance of SSO solutions in the cloud has certainly increased. Cloud-based SSO provides an elastic and efficient mechanism to manage the authentications of users on different cloud applications and platforms. Unlike its on-premises counterpart, cloud-based SSO grows as a business grows by easily scaling up, possibly adding new applications and new users without having major changes in the infrastructure.
• Solutions like these make multi-cloud service integration easier; it automatically means that all application access could be provided using one set of log-on credentials. It makes multiple log-ons and passwords less complicated to handle, hence improving productivity and user satisfaction. Cloud-based SSO also improves security as centralizing authentication makes the imposition of security policies and monitoring of access easier.
• Therefore, this can be a means through which cloud-based SSO can enable the management of authentication for businesses in their cloud services in maintaining consistent and secure access to the applications. The efficiency of this feature is very important at a time when organizations are migrating more and more into the cloud for various tools, making cloud-based SSO part of modern IT infrastructures.

Integration with Multi-Factor Authentication (MFA)

• Integrating SSO with MFA will provide an overwhelmingly strong security solution strengthening authentication for the user and overall security. An SSO simplifies user login by accessing multiple applications through a single set of credentials, thus making login unnecessary as often as would be required without it. However using one access point can be dangerous if it is not protected adequately.
• This makes MFA add an additional level of security to the system, requiring a user to provide more than one verification element to authenticate themselves other than a password, such as receiving a one-time code on their cell phone or biometrics. At this level of authentication, the risk of unauthorized access is very minimal, even if someone knows your password.
• Integration of SSO with MFA does more than ensure the actual security goal since it helps organizations comply with regulations, which insist on improved access controls. With an increasing balance between ease of use and strengthened security, providers have a great opportunity to deliver comprehensive and easy-to-use security solutions through SSO solutions with integrated MFA.

Market Challenges

Security Risks

• Single Sign-On (SSO): Authentication is further made easier by using Single Sign-On, through which access to a number of systems and applications is achieved using a single credential set. However, this centralization is the root of a critical security vulnerability since in case of a breach, an attacker gets direct access to all accounts associated with access to sensitive information, and hence the possible impact of the breach becomes even higher. Stronger security against these risks becomes a necessity. MFA adds yet another layer of protection because other than the password, additional authentication processes will prevent a site from being accessed by unauthorized users when accessing a site. Encryption will cover the data in transit or rest so that even if credentials can be compromised, the data remains protected. Indeed, if organizations apply MFA along with encryption, their SSO systems can be adequately safeguarded, and large-scale data breaches prevented, thus balancing convenience with security.

Integration Complexity

• Different applications and legacy/customized types require that SSO be integrated with various legacy customized systems in place. This results in many challenges inherent in implementing SSO integration. For instance, this SSO is expected to simplify authentication hence making it easy for users to access several systems using just one set of credentials, something that does require integration with such intricate systems; it can be quite challenging and time-consuming.
• Legacy systems that were built before modern standards for SSO became the norm do not natively support the latest SSO standards. In order to integrate these legacy systems with SSO, it often requires significant modification or composing of custom code, always costly and sometimes inconvenient. Highly bespoke applications built on bespoke requirements can throw compatibility problems too. Such applications may require bespoke integration work to fit into the pattern of SSO, bringing in more costs along with increased deployment time.
• Further complication is brought about by security, compliance, as well as user experience, all of which are factored into the integration process. Testing and validation through much work in addition to all these aspects will have to be in place in order to get everything to work seamlessly together, meaning in this scenario, that might entail further time delays in deployment. In a nutshell, though SSO can do good both in terms of convenience as well as security, taking it out into such mixed-up IT environments needs so much meticulous planning, technical know-how, and resources.

Segmentation Analysis

The market scope is segmented because of by Component, by Deployment Mode, by Organization Size, by Authentication Type, by End-User Industry.

By Component

Based on the Type of the market is segmented into Solutions, Services, Training.

Cloud-based SSO Those solutions make use of cloud infrastructure and provide scalability, easy deployment, and minimal requirements on the usage of on-premises hardware. They are commonly preferred because they can be more versatile and decrease the costs during setup. On-premises SSO On-premises solutions are installed on the premises provided to an organization and, therefore, give a centralized control over data and security but often demand a higher investment in hardware and maintenance.

Hybrid SSO A hybrid solution addresses diverse IT environments supporting organizations in finding a balance between elements that act independently or as part of a pure cloud-based or on-premises system. Implementation Services Help organizations deploy and integrate SSO systems with their existing IT environments. Consulting Expert guidance to help select the proper SSO solution to meet any organization's specific needs and security requirements.

Training Education: the users and administrators of how best to deploy and manage SSO solutions. Support Services: Continuous technical support to resolve problems, update, or otherwise ensure trouble-free operation of the SSO solution.

By Deployment Mode

Based on the Deployment Mode of the market is segmented into Cloud-based SSO, On-premises SSO, Hybrid SSO.

On-premises SSO: installed and managed within an organization's own IT infrastructure. Provides security and data management in ways a single organization will prefer: keeping the sensitive authentication data in the organization's own environment will result in increased control for handling these sensitive data. Besides, being customizable to fit specific internal needs and particularly designed to meet rigid rules of data protection, this model lags with the need for a higher capital investment in terms of hardware, internal IT power consumption for maintenance, updates, and security patches, which can be very demanding.

The hybrid model of SSO integrates the benefits of both cloud-based and on-premises environments, thereby providing an adaptable approach to the varied IT environments of organizations. This model allows companies to avail the scalability and convenience of a cloud-based environment, while at the same time retaining critical applications and data on premises, in order to have maximum control and security. It is very suitable for organizations that are shifting to the cloud but still require some legacy systems on premise or must adhere to certain regulatory requirements.

By Organization Size

Based on the Organization Size of the market is segmented into Large Enterprises, Small and Medium-sized Enterprises (SMEs).

This means that big enterprises generally have complex IT environments with many applications and systems dispersed throughout the organization in various departments and geographies. As such, these organizations typically require strong SSO solutions that can handle large volumes of requests and also scale them to integrate with a very broad and diverse range of legacy and modern systems. It is for the complexity of the IT setting that SSO solutions have to provide those higher feature functionalities through detailed user management, extended integration capabilities, and full security. This is why large enterprises often invest huge amounts in thorough enterprise-grade SSO solutions, as they offer enormous customization scope, scalability, and support. It is a huge investment for secure, efficient user access management across an enormous network of applications and services.

Small and medium-size enterprises have less complex IT environments and smaller budgets. Small and medium-size enterprises want SSO solutions to be cost-effective and scalable with ease of integration into their existing systems. Solutions should provide essential functionalities as large-scale organizations require extensive customized solutions. Cloud-based SSO solutions are also more appealing to SMEs because they come with a very low up-front cost for deployment, few maintenance requirements, and can easily scale to fit the growing needs of an organization. Therefore, such businesses can manage user access without large expenses or resource-intensive IT requirements.

In a nutshell, whilst big enterprises prefer more complex and highly customized high-support solutions of SSO, the SMEs appreciate cost-effectiveness, with ease of integration whereby solutions focusing on functionality yield to affordability.

Regional Snapshots

BFSI is the biggest contributor in the verticals to the overall market. The reason is increasing demand from industry regarding centralized session management. Education, communications media & services segment is expected to reflect the highest growth rate during the forecast period.

North America is expected to hold the largest share of the single sign-on market within the forecast period, as varied industries within this region have adopted single sign-on solutions. However, growth in the Asia-Pacific region is expected to be very high, and is projected to reach the highest CAGR by 2021, mainly because single sign-on solutions adoption is increasing in countries such as India, China, Japan, and Australia.

List of Companies Profiled:

• IBM Corporation
• Oracle Corporation
• Dell Software
• CA Technologies
• OKTA, Inc.
• OneLogin, Inc.
• Ping Identity Corporation
• SailPoint Technologies, Inc.
• Centrify Corporation
• NetIQ Corporation

Key Industry Developments

• In April 2024, IBM and HashiCorp Inc., a leading multi-cloud infrastructure automation company, announced they have entered into a definitive agreement under which IBM will acquire HashiCorp for $35 per share in cash, representing an enterprise value of $6.4 billion.
• In August 2022, Ping Identity, provider of the Intelligent Identity solution for the enterprise, announced that it has entered into a definitive agreement to be acquired by Thoma Bravo, a leading software investment firm, for $28.50 per share in an all-cash transaction valued at an Enterprise Value of approximately $2.8 billion.

Report Coverage

The report will cover the qualitative and quantitative data on the global Single Sign-On Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations

Regional Analysis

North America accounted for the highest Single Sign-On% market share in terms of revenue in the Single Sign-On market and is expected to expand at a CAGR of Single Sign-On% during the forecast period. This growth can be attributed to the growing adoption of Single Sign-On. The market in APAC is expected to witness significant growth and is expected to register a CAGR of Single Sign-On% over upcoming years, because of the presence of key Single Sign-On companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Single Sign-On Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

Single Sign-On Market Report is also available for below Regions and Country Please Ask for that

North America

• U.S.
• Canada

Europe

• Switzerland
• Belgium
• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Rest of Europe

Asia-Pacific

• India
• Australia
• Philippines
• Singapore
• South Korea
• Japan
• China
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Argentina
• Peru
• Colombia
• Brazil
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Points Covered in the Report

• The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
• The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 5 years data history and forecast.
• The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.
• Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.
• The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Questions

• How much the global Single Sign-On Market valued?
• Which region has the largest share in 2024 for the global Single Sign-On Market?
• What are the driving factors for the market?
• Which is the leading segment in the global market?
• What are the major players in the market?

Research Scope of the Market

• Historic year: 2019- 2022
• Base year: 2023
• Forecast: 2024 to 2032
• Representation of Market revenue in USD Million

Single Sign-On Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends: