Vaginal Rejuvenation Market Size, Share & Trends Analysis Report By Treatment Type (Reconstructive Vaginal Rejuvenation, Cosmetic Vaginal Rejuvenation), By Type (Surgical, Non-surgical), By Application (Incontinence, Aesthetic Purposes, Aging And Childbirth, Others), By Age Category (Below 20/ 20-30, 30-40, 40 And Above), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America), Global Economy Insights, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast Till 2031.

The report offers the value (in USD Billion) for the above segments.

Region: Global | Format: Word, PPT, Excel | Report Status: Published

Market Overview:
The market for Vaginal Rejuvenation was valued at approximately USD 3.58 Billion in 2023. Over the course of the forecast period (2024–2031), the market is expected to develop at a compound annual growth rate (CAGR) of 22.07%, reaching a value of USD 16 Billion by 2031.

The vaginal rejuvenation market is anticipated to be driven throughout the forecast period by evolving women's lifestyles and rising awareness of the related therapy or surgery. Future market growth is also expected to be fueled by rising awareness of cosmetic surgeries, particularly female aesthetic genital surgery. Due to the COVID-19 epidemic, numerous cosmetic establishments had to permanently cancel appointments and cease all services because they were deemed high-contact and non-essential. The epidemic caused a reduction in the number of procedures performed for surgical aesthetic treatments such as vaginal rejuvenation.

The market for vaginal rejuvenation is also being driven by the rising acceptance of radiofrequency-based therapies. Devices that use radiofrequency, such Geneveve and Viveve, are becoming more and more popular because of their safe and non-invasive single-session results. While the 30-minute Geneveve treatment has improved the health and quality of life for thousands of women worldwide, Viveve delivers volumetric radiofrequency of (90J/cm2) 3-5mm in vaginal tissue, which enhances blood circulation. Also, the therapy has been shown to be successful in treating dryness brought on by delivery and decreased vaginal suppleness.

Overactive bladder syndrome, pelvic organ prolapse, fecal incontinence, and urinary incontinence are among the conditions that are common in the United States. In the United States of America, about 24% of women suffer from one of the following ailments. Specifically, 9% of women experience fecal incontinence, 3% have pelvic organ prolapse, and 16% of women have urine incontinence. From 28.1 million in 2010 to 43.8 million in 2050, this figure is expected to increase. Therefore, the market is anticipated to be driven by an increase in uterine prolapse instances, birth trauma injuries, and female incontinence as a result of longer life expectancies.

The market for vaginal rejuvenation is also expected to be driven in the upcoming years by a surge in demand for energy-based treatments. Different layers of the vaginal tissue are heated or not heated by energy-based devices for focused surgery. This aids in neovascularization, strengthens elastic fibers, promotes collagen synthesis, and restores vaginal lubrication. Furthermore, the vaginal rejuvenation industry is expanding due to the increasing success of radiofrequency and laser technologies in dermatology, improving tissue characteristics, and cosmetic medicine. The use of these technologies for vaginal rejuvenation has greatly increased the range of biological tissue-related treatment indications. Therefore, gadgets that use these technologies enable women to fully embrace, reclaim, and enhance their femininity.

The global aesthetic business was impacted by the pandemic, particularly in relation to invasive cosmetic surgeries, as numerous governments enforced the temporary closure of aesthetic facilities. Lockdowns were loosened during the third and fourth quarters of 2020, and a lot of plastic surgeons and cosmetic clinics began scheduling consultations and appointments, albeit under tight guidelines and with a small daily patient load. The International Society of Aesthetic Plastic Surgery reports that worldwide labiaplasty treatments performed in 2020 fell short of those performed in 2019 by 13%. Nevertheless, the market is anticipated to bounce back from the pandemic's effects; according to the American Society of Plastic Surgeons, patients are still in need of both invasive and non-invasive therapies.

Market Dynamics:
Market Drivers:

Increasing Awareness and Acceptance

  • The growing knowledge and acceptance of vaginal rejuvenation treatments among women is driving the vaginal rejuvenation industry. Women are starting to address issues with vaginal health and function more proactively as social taboos around women's personal health gradually fade and discussions about sexual wellness become more inclusive and transparent. Vaginal health can be affected by aging, childbirth, hormonal changes, and specific medical problems. These factors can also exacerbate symptoms including dry vagina, vaginal laxity, incontinence of urine, and sexual dysfunction.  Increasingly women are consulting professionals and looking into treatment alternatives to enhance their vaginal health and quality of life as a result of increased knowledge of available options and the possible advantages of vaginal rejuvenation operations. The growing patient base and increased demand for vaginal rejuvenation operations are the primary drivers of market expansion.

Advancements in Technology and Treatment Modalities

  • The market for vaginal rejuvenation is driven by ongoing developments in treatment methods and technology. New developments in energy-based equipment, including as laser therapy and radiofrequency, have made it possible to create non-invasive & highly effective vaginal rejuvenation techniques. These state-of-the-art therapies have the potential to enhance vaginal tone and tightness, reduce symptoms of vaginal atrophy & urine incontinence, and increase vaginal lubrication and sexual satisfaction. Furthermore, improvements in treatment delivery technologies, like portable devices and robotically assisted platforms, allow for more focused and accurate treatment of vaginal tissues, improving patient outcomes and minimizing downtime. The vaginal rejuvenation market is growing and evolving because to the availability of cutting-edge technology and treatment modalities, which increase the options available to consumers and healthcare professionals for managing different vaginal health conditions.
Market Trends:

Technological Innovations

  • The market for vaginal rejuvenation is driven by ongoing developments in treatment methods and technology. Advances in technology pertaining to energy-based devices such as radiofrequency and laser therapy have resulted in the creation of minimally invasive and non-invasive methods for vaginal rejuvenation. Benefits from these cutting-edge therapies include better vaginal laxity, more vaginal lubrication, increased sexual satisfaction, and alleviation from vaginal atrophy and urine incontinence symptoms Moreover, the development of therapy delivery methods, including robotic-assisted platform and handheld devices, allows for more focused and accurate treatment of uterine tissues, improving patient outcomes and reducing recovery time. By giving patients and healthcare professionals more alternatives for managing a variety of vaginal health issues, the adoption of modern technologies and treatment methods drives market growth.

Rising Demand for Aesthetic and Functional Vaginal Procedures

  • The growing demand for both functional and esthetic vaginal operations is driving the vaginal rejuvenation industry. Women are pursuing vaginal rejuvenation procedures not only for aesthetic purposes but also for solving functional problems like sexual dysfunction, stress urine incontinence, vaginal laxity, and dryness. Vaginal health can be impacted by aging, childbirth, hormonal changes, and specific medical diseases. Additionally, these elements may intensify symptoms that impair a person's quality of life and sense of self.  A growing number of women are seeking expert guidance and treatment alternatives to address their vaginal difficulties as awareness of vaginal rejuvenation treatments increases and social norms surrounding women's personal health reduce. This trend is fueling global growth and differentiation in the vaginal rejuvenation industry by reflecting a move more a holistic approach to women's health and well-being.
Market Restraining Factors:

Regulation Tests and Safety Apprehensions

  • The issues concerning the efficacy claims, marketing strategies, and safety of particular vaginal rejuvenation gadgets and treatments have led to heightened regulatory surveillance. To address potential risks and safeguard patients, the US Food and Drug Administration (FDA) and other regulatory organizations have taken action. A general caution on the consumption of energy-based vaginal rejuvenation products was released by the US Food and Drug Administration (FDA) in 2018. The FDA issued a warning, advising against the use of energy-based vaginal rejuvenation devices due to potential risks. Deceptive marketing, unknown risks, and unproven efficacy worry the FDA. Additionally, the FDA noted in a safety communication that there is not enough data to substantiate the efficacy and safety of energy-based vaginal rejuvenation devices. The statement advised healthcare providers to set reasonable patient expectations and highlighted potential risks such as burns, scars, and pain
Key Industry Developments:
  • In February 2024, A leader in medical aesthetic technology, Venus Concept Inc. (NASDAQ: VERO) announced that it has received the CE Mark from DEKRA Certification B.V. to sell the Venus Versa Pro system in the European Union. When treating a variety of skin conditions, including stretch marks, skin texture, and acne scars, the Venus Versa Pro incorporates Venus Concept's latest advancements in fractional skin resurfacing, enabling enhanced ablation and coagulation to yield the greatest results.
Report Coverage:

The report will cover the qualitative and quantitative data on the global Vaginal Rejuvenation Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations:

Study Period


Base Year


Estimated Forecast Year


Growth Rate

CAGR of 22.07% from 2024 to 2031


By Treatment Type, By Type, By Application, By End-Use, By Region


USD Billion

By Treatment Type

  • Reconstructive Vaginal Rejuvenation
  • Cosmetic Vaginal Rejuvenation

By Type

  • Surgical
  • Non-surgical

By Application

  • Incontinence
  • Aesthetic Purposes
  • Aging And Childbirth
  • Others

By Age Category

  • Below 20/ 20-30
  • 30-40
  • 40 And Above

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, UK, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific (China, India, Japan, ASEAN, Rest of Asia-Pacific)
  • LAMEA (Latin America, Middle East, Africa)
Vaginal Rejuvenation Market Players Analysis:
  • Alma Lasers
  • Lutronic
  • Viveve
  • BTL Group of Companies
  • VenusConcept
  • Fotona
  • Candela Corporation
  • Hironic
  • Cynosure
  • Lumenis
  • ConvaTec, Inc.

Vaginal Rejuvenation Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2024-2031 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.

Vaginal Rejuvenation Market Segmentation Analysis:

By Treatment Type

  • Reconstructive Vaginal Rejuvenation
  • Cosmetic Vaginal Rejuvenation

By Type

  • Surgical
  • Non-surgical

By Application

  • Incontinence
  • Aesthetic Purposes
  • Aging And Childbirth
  • Others

By Age Category

  • Below 20/ 20-30
  • 30-40
  • 40 And Above

The report also helps in understanding Global Vaginal Rejuvenation Market dynamics, structure by analyzing the market segments, and project the Global Vaginal Rejuvenation Market size. Clear representation of competitive analysis of key players by type, price, financial position, product portfolio, growth strategies, and regional presence in the Global Vaginal Rejuvenation Market make the report investor’s guide.

Segmentation Analysis:

The market is divided into segments based on By Treatment Type, By Type, By Application, By Age Category.

By Type

Based on the Type of the market is segmented into Surgical, Non-surgical.

In 2023, the surgical category accounted for 54.0% of the total market share. The market is separated by kind into surgical and non-surgical categories. Fillers, HIFU, RF technology, and lasers are further subcategories of non-surgical vaginal rejuvenation. The majority of surgical procedures are labiaplasties. Surgically altering or lowering the size of the labia majora (the outer folds) or minora (the inner folds of the vulva) is known as a labiaplasty. In order to alleviate the discomfort that comes with swollen labia, enhance the overall appearance of the vaginal area, or for aesthetic reasons, women choose labiaplasty. It is anticipated that the industry will benefit from the expanding insurance coverage of labiaplasty in Western nations.

On the other hand, nonsurgical vaginal rejuvenation has several benefits, one of which is that it is a less intrusive option for women who wish to enhance their personal wellness. One important benefit is that there is no recovery period, so patients can get back to their regular activities right away. Compared to surgical alternatives, nonsurgical rejuvenation therapies—such as laser therapy or radiofrequency treatments—are quicker, more effective, and less uncomfortable. The benefits described above should cause the segment to grow quickly.

By Application 

Based on the Application size of the market is Segmented into Incontinence, Aesthetic Purposes, Aging And Childbirth, Others.

The category related to aging and childbearing held 43.9% of the market share in 2023. Applications such as incontinence, ageing and childbirth, aesthetic objectives, and others comprise the market's application segments. The female genitalia may physically alter as a woman age and gives birth. The vaginal tissues stretch during pregnancy and childbirth, and aging-related hormonal changes can make problems like dryness, altered tissue tone, and reduced suppleness worse. The growing trend of combining vaginal birth with vaginal tightening operations is projected to drive market expansion. A PMC PubMed paper published in January 2020 stated that vaginal birth in conjunction with vaginal tightening surgery was a safe and successful approach.

The procedure of vaginal rejuvenation also involves reshaping or reducing the labia, or the skin folds around the vulva, in relation to aesthetic needs. In addition, women get labiaplasties for cosmetic reasons, such as to correct painfully large or uneven labia. Owing to many years of practice, surgeons have successfully and safely established surgical labiaplasty as an outpatient procedure. Presumably, the growing attention on beauty will propel the aesthetics market.

Regional Snapshots:

By region, Insights into the markets in North America, Europe, Asia-Pacific, and the rest of the world are provided by the study. The Asia Pacific market is anticipated to develop at the fastest rate of compound annual growth (CAGR) of 23.11% over the course of the forecast period, from its 28.9% revenue share in 2023. Cheap surgical expenses and rising awareness of vaginal rejuvenation in South East Asian nations including China, Japan, South Korea, and India are some of the key factors driving the market's rise. Furthermore, as noninvasive gynecological procedures become more common, the market for vaginal rejuvenation is expected to rise.

North America continued to hold a substantial portion of the market in 2023 as a result of an increase in vaginal procedures and high levels of financial freedom among consumers. The demand for labiaplasty operations increased by more than 24% in 2019. Furthermore, ninety percent of the patients expressed contentment with the process. The forecast that vaginal rejuvenation surgery would be a hot trend in 2023 is strengthened by this information.

Vaginal Rejuvenation Market Report is also available for below Regions and Country Please Ask for that

North America

  • U.S
  • Canada


  • Switzerland
  • Belgium
  • Germany
  • France
  • U.K
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Rest of Europe


  • India
  • Australia
  • Philippines
  • Singapore
  • South Korea
  • Japan
  • China
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Argentina
  • Peru
  • Colombia
  • Brazil
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA
Points Covered in the Report:

The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.

The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 5 years data history and forecast.

The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.

Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.

The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Questions:
  • How much the global Vaginal Rejuvenation Market valued?
  • Which region has the largest share in 2024 for the global Vaginal Rejuvenation Market?
  • What are the driving factors for the market?
  • Which is the leading segment in the global market?
  • What are the major players in the market?
Research Scope of Vaginal Rejuvenation Market
  • Historic year: 2019- 2022
  • Base year: 2023
  • Forecast: 2024 to 2031
  • Representation of Market revenue in USD Million

Vaginal Rejuvenation Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends:

  • PUBLISHED ON : May, 2024
  • BASE YEAR : 2023
  • STUDY PERIOD : 2020-2032
  • NO OF PAGES : 380

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