Published Date : 2025-Apr-28
The global air purifier market is projected to grow significantly, driven by increasing pollution levels, health awareness, and demand for smart and energy-efficient purifiers.
The market is expected to reach a value of $US 34.25 billion by 2034, at a CAGR of 7.2% (2025–2034).
As of 2025, a few key players dominate the landscape, innovating constantly and expanding their regional footprints.
Global Air Purifier Market Size, Share & Trends Analysis Report By Type (Standalone/Portable, In-duct/Fixed), By Technology (High Efficiency Particulate Air (HEPA), Activated Carbon, Ionic Filters, Electrostatic Precipitator, Others), By Coverage Range (Below 250 Sq. Ft., 250-400 Sq. Ft., 401-700 Sq. Ft., Above 700 Sq. Ft.), By Sales Channel (Online, Offline), By Application (Commercial, Residential, Industrial) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America), Global Economy Insights, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, (2025-2034).
High-Efficiency Particulate Air (HEPA) filters, which are mainly made up of submicron glass fibres, are a type of extended surface mechanical filter with a blotter paper-like texture. HEPA filters have a high surface area, allowing for the removal of about 99.7% of particles that are equal to or larger than 0.3 microns. Of particular interest is their ability to filter particles of different sizes, thus being very effective in air quality improvement.
The expansion is fuelled by the increasing cases of airborne illnesses as well as the levels of air pollution in the cities. As an example, as per the Centre for Research on Energy and Clean Air, China saw the increase in the country's yearly average PM2.5 rate in 2023 since the beginning of the campaign against the pollution in the nation. Additionally, drivers like increasing health consciousness, enhanced standard of living, and increasing disposable income of the masses are likely to spur the market growth. The increasing use of air pollution control equipment, particularly in developing parts of the world, is also expected to propel the growth of the air purifier market during the forecast period.
Additionally, the increasing number of stringent laws like the Clean Air Act (42 U.S.C. §7401 et seq. (1970), National Ambient Air Quality Standards (NAAQS), Directive 2008/50/EC, EN 1822-1:2019, ISO 16890-2:2016, Air filters for general ventilation, and so on have increased the use of air purifiers to an absolute necessity. All these elements are likely to contribute to the demand for air purifiers during the forecast period.
In addition, the UK is aggressively enforcing government initiatives and policies focused on maintaining indoor air quality. For example, in April 2023, the Department for Environment, Food & Rural Affairs (Defra) published the Air Quality Strategy, which states the measures to be taken by the local authorities in the UK to meet long-term air quality targets. These goals entail lowering PM2.5 concentrations to 10 µg/m³ by 2040 and improving indoor air quality via the dissemination of ventilation practices and best practices.
As stated in the Organization for Economic Co-operation and Development (OECD) 2023 report, The Economic Consequences of Outdoor Air Pollution, outdoor air pollution is estimated to cause about 6–9 million premature deaths in 2060 and impose a cost of up to 1% of the world's GDP.
Profile: Daikin is globally renowned as a market leader in air conditioning and air purification systems, The company has diversified into premium air purifiers with patented filtration technologies like streamer discharge.
The company operates across 160+ countries, is particularly strong in Asia-Pacific, North America, and Europe, consistently growing its smart, eco-friendly air solutions portfolio to address climate change challenges and indoor air quality concerns.
Profile: Honeywell is a global technology and manufacturing leader, operating across multiple sectors, including air purification through its Building Technologies and Home and Building Control divisions.
The company offers HEPA-based, smart-connected air purifiers, particularly strong in North America and emerging Asian markets.
Honeywell's air purification segment, while a smaller part of its portfolio compared to aerospace and industrial solutions, has grown significantly amid rising demand for home wellness products post-COVID-19.
Honeywell operates in 70+ countries, they maintain a strong presence in North America, and are actively expanding Asia-Pacific operations, especially in India and China.
Profile: Samsung Electronics is a global leader in technology and innovation, with a strong emphasis on smart living solutions. Their foray into air purifiers is part of their SmartThings ecosystem, integrating IoT to provide connected, AI-driven air management for homes and businesses.
Samsung's air purifiers are notable for Multi-layered purification with advanced HEPA filters, PM1.0 sensors capable of detecting ultra-fine particles, Smart control via SmartThings App and Energy efficiency and quiet operation.
Samsung has a strong footprint in Asia-Pacific (especially South Korea, China, India), North America (USA, Canada), Europe (Germany, UK, France), Latin America and Middle East & Africa.
In air purifiers, they are aggressively expanding in China, Southeast Asia, and Europe where smart home integration is growing rapidly.
Profile: LG Electronics is a major global force in consumer electronics and home appliances, famous for its commitment to technological innovation, smart living, and eco-friendly products. LG offers a range of air purifiers under the "PuriCare" brand, focusing on ultra-fine dust filtration and self-cleaning features.
In the air purifier sector, LG focuses on HEPA filtration with high-efficiency particulate removal, 360° purification technologies, Self-cleaning filter systems (for hygiene and low maintenance), AI-powered air quality monitoring via LG’s ThinQ™ App and Specialized air purifiers for babies, pets, and large spaces.
LG is rapidly positioning itself as a premium air solution provider combining design excellence, smart features, and health-centric solutions.
LG’s air purifiers are strongest in South Korea (home market leadership), USA and Canada, Southeast Asia (Thailand, Vietnam, Philippines), Australia and Middle East and Europe.
They are also growing in India and Latin America, where air pollution issues and middle-class growth fuel demand.
Profile: Philips is global leader smart in air purifiers with allergen management have a strong foothold in European and Asian markets.
Philips has evolved from a broad consumer electronics giant into a health technology leader focused on improving lives through innovation.
Air purifiers are a crucial part of their consumer health segment, emphasizing HEPA filters and NanoProtect technology, Real-time air quality monitoring, Smart app connectivity via Air+ App, Low energy consumption and whisper-quiet operation and Solutions for allergy and asthma sufferers.
Philips has a strong consumer and health-tech presence in Europe (Germany, UK, France, Netherlands), Asia-Pacific (China, India, Japan), North America (United States, Canada) and Middle East and parts of Africa.
Their air purifiers are especially popular in regions concerned about allergens, pollution, and respiratory health like Europe, China, and India.
Profile: Blueair, now under Unilever, is a leading premium brand in indoor air purification, globally recognized for its innovation in clean air technology. The brand focuses on HEPASilent™ filtration technology, combining electrostatic and mechanical filtration, Energy-efficient designs (up to 40% less energy consumption), Whisper-quiet operation, even at higher speeds, Real-time air quality monitoring via the Blueair App and Low ozone emissions and sustainability.
Blueair is particularly popular in health-conscious, urban markets, catering to families, children, and allergy sufferers looking for clinical-grade clean air.
The company Launch more connected smart purifiers with AI-based air quality prediction, Focus on sustainability, including 100% recyclable filters, Deepen brand integration into Unilever’s health and wellness portfolio.
Blueair is a strong player in Europe (Sweden, UK, Germany, France), North America (USA, Canada) and Asia-Pacific (China, India, Japan, South Korea).
Their products are especially popular in Asia, where growing health awareness and concerns about PM2.5 particulate pollution drive premium purifier sales.
Profile: IQAir is internationally recognized for offering professional-grade air purification and air quality monitoring solutions, specializing in hyperHEPA filtration. IQAir is trusted by hospitals, government agencies, and health-sensitive consumers around the world, delivering scientifically validated performance.
IQAir operates extensively across Europe (especially Switzerland, Germany), North America (USA, Canada), Asia (China, India, South Korea) and Middle East.
Their AirVisual network maps real-time air quality across thousands of cities worldwide and is often cited in major media reports on pollution.
Profile: Camfil is a global leader in air filtration systems and industrial/commercial air purification solutions, specializing in clean air for Hospitals, Pharmaceutical production facilities, Food and beverage industries, Commercial offices, High-tech manufacturing (e.g., semiconductor production).
Their global sales offices cover 30+ countries, making them a dominant player in Europe, North America, and Asia-Pacific industrial markets.
Region | Highlights |
North America | Rapid adoption in residential & commercial sectors; driven by wildfire smog. |
Europe | Stringent regulations on indoor air quality; strong in smart purifier adoption. |
Asia Pacific | Fastest growing; urbanization in India, China, ASEAN countries fuels demand. |
Middle East & Africa | Growing health awareness; premium segment expanding. |
Latin America | Moderate growth; key markets include Brazil and Mexico. |
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