What is Pet Tech?

Pet Tech refers to the integration of technology into pet care solutions, designed to improve the health, safety, comfort, and overall lifestyle of pets while also providing convenience and peace of mind for pet owners. Key categories include smart collars, automatic feeders, pet cameras, wearable wellness monitors, and AI-powered toys.

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Leading Companies in the Global Pet Tech Market

Several companies are at the forefront of the pet tech revolution, driving innovation and setting new standards for pet care

» Rover

Rover is one of the largest online pet services marketplaces, Founded in 2011 in Seattle, USA.

Rover connects pet parents with trusted pet sitters, dog walkers, boarding, daycare, and house-sitting services through its digital platform.

Acquired DogBuddy (Europe’s largest pet services marketplace) to expand globally.

» Tractive

Tractive GmbH is an Austrian-based Pet Tech company, founded in 2012, specializing in GPS tracking devices and activity monitors for pets.

It’s widely recognized for helping pet parents track, monitor, and ensure the safety of their dogs and cats through wearable technology.

Tractive lightweight GPS collars & devices with real-time location tracking and tracks activity levels, sleep, and calories burned.

» Tetcube, Inc.

Petcube is a US-based Pet Tech company, founded in 2012, best known for its interactive pet cameras and smart home solutions for pet owners.

Petcube specializes in pet entertainment, health monitoring, and remote engagement.

Features AI-driven alerts for barking, meowing, or unusual activity & Expanding into health monitoring with AI analysis of behavior.

» Mars Petcare

Mars Petcare is a US-based Pet Tech company, founded in 1911 & HQ in McLean, Virginia, USA

The company is not just a pet food leader, but also a Pet Tech ecosystem builder.

The company is setting the stage for AI-powered pet health solutions, combining nutrition, wearables, and veterinary data.

» Fi Smart Collar

Fi Smart Collar is a Smart GPS collars with health & activity tracking company, based in New York.

Fi Smart Collar (Series 3– latest in 2025)- Real-time GPS tracking with geofencing alerts and fitness tracking (steps, distance, rest, sleep, 24/7 monitoring).

Popular among urban pet parents who value design, data, and tech integration. Expanding beyond the U.S. into Europe & Asia-Pacific markets.

» Sure Petcare

Sure Petcare is a Smart Pet Lifestyle & Health Monitoring Solutions company founded in 2008 & HQ in Cambridge, United Kingdom. Acquired by MSD Animal Health (Merck & Co.) in 2018.

SureFlap Microchip Pet Doors & Cat Flaps- Uses a pet’s microchip or RFID collar tag for entry, only opens for the right pet, tracks activity, rest, calories burned, sleep quality.

Smart pet products focusing on feeding, access control, and health monitoring

» Dogness International Corp.

Dogness is a Smart Pet Care & IoT Lifestyle Solutions co. in pet tech industry, founded in 2003 in Dongguan, China.

The company Smart pet products with IoT connectivity in feeding, tracking, grooming, and lifestyle solutions and Making pet care more connected, convenient, and safe through technology.

App-controlled portion scheduling for accurate feeding, Real-time monitoring of food & water consumption and Integration with cameras and voice functions.

»  Pawbo

Pawbo is a Taiwan-based global tech leader, founded in 2014 (as Acer’s pet tech subsidiary)

Smart interactive pet cameras, treat dispensers, and play solutions. Helping pet parents connect, interact, and care for their pets anytime, anywhere.

Products 

• Pawbo+ (interactive pet camera — live video + 2-way audio + treat dispenser)

• Pawbo Catch (interactive toy with feather teaser for cats)

• Pawbo Munch (smart treat dispenser with puzzle games)

• Pawbo iPuppyGo (wearable activity tracker for pets)

» FitBark 

FitBark is a Pet Health & Activity Monitoring company, founded in 2013 in Kansas City, Missouri, USA.

Pet activity and health trackers designed to improve dog wellness and strengthen the human–pet bond.

FitBark GPS- Combines real-time GPS tracking with activity monitoring, Offers location alerts, escape alerts, and nationwide LTE coverage.

FitBark 2- Lightweight wearable trackers for dogs’ activity, sleep, stress, and calorie expenditure.

» Felcana

Felcana is a Digital Pet Health & Veterinary Monitoring company, founded in 2016 in London, UK.

Smart pet health monitoring system integrating wearables, apps, and veterinary data platforms.

Uses wearables and IoT devices to track activity, sleep, behavior, and early health signals.

A wearable collar device that tracks activity, rest, and exercise.

Helps owners and vets monitor changes that could indicate pain, arthritis, obesity, or illness.

Segmentation Analysis

By Product: Wearables, Smart Feeders, Cameras, Telehealth Platforms

By Pet Type: Dogs, Cats, Bird, Others

Regional Analysis

North America: Currently dominates the global pet tech market due to high pet ownership and spending. The U.S. is a major market, driven by the increasing adoption of pet tech devices.

Europe: Strong growth driven by pet wellness initiatives and a focus on sustainability.

Asia-Pacific: Expected to be the fastest-growing market due to increasing pet care spending, urbanization, and a growing middle-class population in countries like China and India.

Latin America & Middle East: Emerging opportunities with affordable smart pet devices

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