Waterless Cosmetics Market Size, Share & Trends Analysis Report By Product (Skincare, Haircare, Makeup, Others), By Distribution Channel (Offline, Online) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America), Global Economy Insights, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast Till 2031.

The report offers the value (in USD Billion) for the above segments.

Region: Global | Format: Word, PPT, Excel | Report Status: Published

Market Overview:
The market for Waterless Cosmetics was valued at approximately USD 10.6 Billion in 2023. Over the course of the forecast period (2024–2031), the market is expected to develop at a compound annual growth rate (CAGR) of 10.6%, reaching a value of USD 21.17 Billion by 2031.

The growing global personal care and cosmetics market is anticipated to propel market expansion throughout the predicted years. Innovations in technology and the production of increasingly waterless goods are also significant market drivers. Demand for waterless beauty products is being driven by consumers' increased choice for eco-friendly and sustainable products as well as their increasing awareness of their benefits.

The manufacturing units were impacted by the COVID-19 pandemic-induced lockdowns, which disrupted transportation and temporarily stopped the supply of raw materials. Globally, extended lockdowns and curfews have had a significant negative influence on people's lifestyles, health, and well-being. In addition, the pandemic pushed many to adopt a self-care or Do-it-Yourself (DIY) habit. The sales of cosmetics that don't contain water have also been impacted by this shift in customer perception. Furthermore, the pandemic has promoted ethical shopping even more, with consumers paying more attention to regional and local brands.

Water is widely used as a filler in cosmetics to extend their shelf life because it is less expensive and prevents contamination. Despite its benefits, mixed water has a number of disadvantages. When water is utilized frequently, germs might find refuge in it. As such, a range of preservatives are added to products with a high-water content in order to prolong their shelf life and prevent the growth of microbes. Over the next several years, the market is expected to grow favorably when the benefits of moisture-rich products are balanced against the disadvantages of water-free cosmetics.

Waterless cosmetics businesses can see an opportunity to propel their growth in response to the growing demand for novel beauty trends and inventive goods, as well as the expanding use of natural ingredients and beautiful packaging. The global market is also being driven by growing consumer awareness of waterless beauty products and a growing desire for high-end cosmetics due to rising disposable income.

Waterless cosmetics manufacturers are using eye-catching promises and references to get customers to notice their products. Players exhibit water-free cosmetics by using terms with implications of non-toxicity, organic, cruelty-free, and eco-friendly. All participants concur that devoted or prospective customers give these values different priorities. Thus, when the clean beauty movement gains traction, there will be a greater need for waterless makeup products, which will boost industry sales.

Market Dynamics:
 Market Drivers:

Sustainability and Environmental Awareness

  • The growing emphasis on sustainability & environmental consciousness among customers and beauty companies is driving the market for waterless cosmetics. Conventional cosmetic formulas frequently include large amounts of water, which adds to the weight and packaging of the product and uses a lot of water during production and shipping. Conversely, waterless cosmetics are made without or with very little water, which lessens the environmental impact of the product's production, shipping, and packaging. Beauty companies are creating and releasing waterless beauty products in response to this demand, which minimizes water consumption and environmental effect while providing classic formulas' performance and efficacy. By drawing in eco-aware customers and supporting sustainability initiatives in the beauty sector, the advantages of waterless cosmetics for sustainability propel market expansion and uptake.

Longer Shelf Life and Preservative-Free Formulations

  • The market for waterless cosmetics is driven by the appeal of formulations without preservatives and a longer shelf life. Since bacteria and other microorganisms thrive in water, preservatives are necessary in cosmetic formulations to ensure product safety and stability. Preservatives, however, can be harsh on the skin and in certain people might result in allergic responses or skin irritation. Waterless cosmetics are made without the use of water in their formulation, which makes them gentler on the skin and cleaner, more natural, and eliminates the need for preservatives. Furthermore, because they are less prone to microbial contamination and deterioration over time, waterless cosmetics typically have a longer shelf life than conventional water-based formulations. Waterless cosmetics are becoming more and more popular in the market due to their longer shelf life & preservative-free formulas, which appeal to customers with sensitive skin or those looking for cleaner, more natural beauty products.
Market Trends:

Rise of Solid and Concentrated Formulations

  • The market for waterless cosmetics is seeing a growth in concentrated and solid formulas. Solid cleansers, moisturizers, shampoos, conditioners, and other cosmetics are becoming more and more well-liked as environmentally responsible substitutes for conventional liquid-based goods. These solid formulations are usually low in water content, which eliminates the need for plastic packing and shipping while providing ease and portability for usage while traveling. Furthermore, dilution with water is necessary for concentrated formulations, including powdered skincare treatment and haircare products, before application, enabling users to adjust the product's potency and consistency to their own tastes. In response to customer demand for eco-friendly, minimalist beauty products, solid and concentrated formulations are becoming more and more popular. This has led to a surge in the development of waterless cosmetics, with companies introducing a broad array of inventive designs to satisfy the market.

Focus on Clean Beauty and Ingredient Transparency

  • The clean beauty & ingredient transparency are the main focus of the waterless cosmetics sector. Customers are looking for skincare and cosmetic product formulations free of artificial perfumes, preservatives, and hazardous chemicals as they become more aware of the components in these goods. Waterless cosmetics are naturally made with cleaner formulations because they don't require water and typically have fewer components in total. Furthermore, in order to enable customers to make knowledgeable purchasing decisions, firms are placing a greater emphasis on ingredient transparency. They do this by giving consumers comprehensive information on the source, sustainability, and safety of their ingredients. Waterless cosmetics that include natural, plant-based, and responsibly sourced ingredients are in high demand because to the focus on clean beauty & ingredient transparency, which satisfies customer need for safer, more environmentally friendly beauty solutions. In response to this trend, beauty firms are creating waterless cosmetics with transparent, pure ingredients and highlighting their dedication to sustainability and ingredient purity. This is spurring market growth and groundbreaking developments in the waterless cosmetics industry.
Market Restraining Factors:

Lack of accessibility and ignorance for these products

  • Lack of knowledge and restricted availability of these items in some areas are two major barriers to the global market for waterless cosmetics. Although there is an increasing trend towards sustainable and eco-friendly products, many consumers might not actively seek for waterless cosmetics since they are unaware of their benefits. Furthermore, due to constrained distribution networks, these products might not be available in certain areas. Thus, the market's expansion in some areas may be constrained by low consumer awareness and a dearth of waterless cosmetics goods.
Key Industry Developments:
  • In October 2023, at in-cosmetics Asia 2023, which will take place in Thailand's capital, Bangkok, from November 7–9, Dow will present its most recent cutting-edge ingredients (booth K30). A comprehensive range of high-performance and sustainable personal care products is showcased by the planned product releases, which include the launch of the Beauty Rebalanced 2.0 Concepts Collection and the Sustainable Hair Care Collection.
  • In August 2023, With the launch of its first waterless Vitamin C ampoule, Vegreen addressed any skepticism in the category by stressing the value of educating customers about its application and efficacy.
Report Coverage:

The report will cover the qualitative and quantitative data on the global Waterless Cosmetics Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations:

Study Period


Base Year


Estimated Forecast Year


Growth Rate

CAGR of 10.6% from 2024 to 2031


By Product, By Distribution Channel, By Region


USD Billion

By Product

  • Skincare
  • Haircare
  • Makeup
  • Others

By Distribution Channel

  • Offline
  • Online

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, UK, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific (China, India, Japan, ASEAN, Rest of Asia-Pacific)
  • LAMEA (Latin America, Middle East, Africa)


Waterless Cosmetics Market Players Analysis:
  • L’Oréal
  • Procter & Gamble
  • Unilever
  • Kao Corporation
  • Pinch of Colour
  • Taiki USA
  • Loli
  • Clensta
  • Ruby’s Organics
  • Ktein
  • Carter + Jane
  • Allies Group Pte. Ltd.

The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2024-2031 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.

Waterless Cosmetics Market Segmentation Analysis:

By Product

  • Skincare
  • Haircare
  • Makeup
  • Others

By Distribution Channel

  • Offline
  • Online
Segmentation Analysis:

The market is divided into segments based on By Product, By Distribution Channel.

By Product

Based on the Product of the market is Categorised into Skincare, Haircare, Makeup, Others.

The skincare category held the most revenue share in the global market in 2021—roughly 50%—and is predicted to grow at a compound annual growth rate (CAGR) of 10.5% from 2022 to 2028. The market for anti-aging products is expected to be driven by rising awareness of the need of keeping youthful skin and a pleasing look. Waterless beauty products are used to maintain the health and appearance of the skin as well as to soothe, tighten, brighten, and moisturize the skin.

The haircare industry is expected to grow at the fastest rate, 11.2%, between 2022 and 2028. The increasing popularity of waterless formulas, that are more concentrated and potent hair care products, is driving this market's growth. Due to the negative impacts of artificial compounds used in the creation of cosmetics and the growing worries about consumer health, this sector is expected to grow during the projected period.

By Distribution Channel

Based on the Distribution Channel of the market is Segmented into Offline, online.

In 2021, the offline channel accounted for over 82% of the global market share. When buying consumer goods and cosmetics, consumers are leaning toward the offline channel since it allows them to touch and feel the quality of the products. Furthermore, during the projection period, convenient access and shopping for a variety of products through stores are likely to boost the category growth. Because of the world's better distribution channel networks, offline channels should continue to rule.

The online segment of the market is expected to grow at the fastest rate throughout the forecast years, with a CAGR (compound annual growth rate) of 11.2% from 2022 to 2028. The expanding internet penetration rate has led to clients using e-commerce platforms more frequently to shop for consumer goods and beauty products, which has resulted in profitable category growth.

Regional Snapshots:

By region, Insights into the markets in North America, Europe, Asia-Pacific, and the rest of the world are provided by the study. Asia Pacific accounted for the greatest share of over 39% of the worldwide market. Over the past few years, the market has grown due to an increase in demand for waterless beauty products from developing nations like China, India, and South Korea. Furthermore, the region is anticipated to rule in the upcoming years as a result of rising population and rising disposable income.

North America is expected to expand at the fastest rate among the waterless cosmetics markets, with a compound annual growth rate (CAGR) of 11% from 2024 to 2031. The cosmetics industry in this area is greatly influenced by influencers, bloggers, and beauty experts. The market is expanding due to consumer demand for natural and organic beauty products, as well as goods manufactured with organic ingredients.

Waterless Cosmetics Market Report is also available for below Regions and Country Please Ask for that

North America

  • U.S.
  • Canada


  • Switzerland
  • Belgium
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Rest of Europe


  • India
  • Australia
  • Philippines
  • Singapore
  • South Korea
  • Japan
  • China
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Argentina
  • Peru
  • Colombia
  • Brazil
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA
Points Covered in the Report:

The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.

The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 12 years data history and forecast.

The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.

Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.

The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Reasons to Purchase:
  • To gain insightful analyses of the Waterless Cosmetics market and have comprehensive understanding of the global market and its commercial landscape.
  • Assess the production processes, major issues, and solutions to mitigate the development risk.
  • To understand the most affecting driving and restraining forces in the market and its impact in the global market.
  • Learn about the Waterless Cosmetics market strategies that are being adopted by leading respective organizations.
  • To understand the future outlook and prospects for the Waterless Cosmetics market. Besides the standard structure reports, we also provide custom research according to specific requirements.
Research Scope of Waterless Cosmetics Market:
  • Historic year: 2019- 2022
  • Base year: 2023
  • Forecast: 2024 to 2031
  • Representation of Market revenue in USD Million

Waterless Cosmetics Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends:

Frequently Asked Questions

  • How much the global Waterless cosmetics market valued?

    The global Waterless cosmetics market was valued at USD 10.6 Billion in 2023. The market is expected to grow at a compound annual growth rate (CAGR) of 10.6% from 2023 to 2031, reaching a value of USD 21.17 Billion by 2031.

  • Which region has the largest share in 2023 for the global Waterless cosmetics market?

    North America and Europe have been significant markets for waterless cosmetics due to factors such as consumer awareness, environmental consciousness, and the presence of sustainable beauty trends. These regions have shown a strong inclination towards eco-friendly and sustainable products, which aligns with the principles of waterless cosmetics.

  • What are the driving factors for the market?

    The driving factors for the waterless cosmetics market include increasing consumer demand for sustainable and eco-friendly beauty products, rising awareness of water conservation, and the desire for innovative and convenient skincare and beauty solutions.

  • Which is the leading segment in the global market?

    The skincare segment is considered one of the leading segments in the global waterless cosmetics market, driven by the growing demand for sustainable and natural skincare products.

  • What are the major players in the market?

    Major players in the waterless cosmetics market include L'Oréal, Unilever, Procter & Gamble, Estée Lauder, and Shiseido, among others.

  • PUBLISHED ON : May, 2024
  • BASE YEAR : 2023
  • STUDY PERIOD : 2020-2032
  • NO OF PAGES : 380

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