Waterless Cosmetics Market Size, Share & Trends Analysis Report By Nature (Oragani, Synthetic), By Product (Skincare, Haircare, Mackup, Others), By Gender (Men , Women, Unisex), By Sales Channel (Online, Offline (Wholesalers/Distributors, Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Departmental Stores, Others)), Global Economy Insights, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2023 - 2031

Region: Global | Format: Word, PPT, Excel | Report Status: Published

Waterless Cosmetics Market Overview


Waterless Cosmetics Market size was valued at USD 10.85 Billion in 2023 and is projected to reach USD 23.90 Billion by 2031, growing at a CAGR of 12.7% during the forecast period (2023-2031) according to a new report by IMIR Market  Research.

Waterless cosmetics refer to beauty and personal care products that are formulated without the use of water as an ingredient. These products are designed to minimize or eliminate the need for water during their production, usage, and disposal stages. Waterless cosmetics aim to address sustainability concerns by reducing water consumption, promoting product longevity, and minimizing packaging waste.

The scope of the waterless cosmetics market encompasses a wide range of products, including skincare, haircare, bath and body, and makeup. Examples of waterless cosmetics include dry shampoos, powdered cleansers, solid perfumes, oil-based serums, and anhydrous (water-free) formulations of creams, lotions, and masks. The market also includes innovative packaging solutions that enhance product stability and longevity.

"Waterless Beauty: The Next Big Thing in Sustainable Skincare" - This article highlights the growing trend of waterless beauty products and how they are reshaping the skincare industry. It discusses the benefits of waterless formulations, such as increased product potency, longer shelf life, and reduced environmental impact.


Market Drivers:

Consumers' increasing focus on sustainability and environmental consciousness is a major driver for the waterless cosmetics market.

People are becoming more aware of the environmental impact of their purchasing decisions and are actively seeking sustainable alternatives. Here's a breakdown of this driver.According to a survey conducted by Euromonitor International, 53% of consumers globally consider a product's environmental impact when making purchasing decisions. This statistic highlights the significant number of consumers who prioritize sustainability when choosing beauty products.

In Feb 2023 "Beauty Industry Shifts Focus to Waterless Products to Reduce Environmental Footprint" - This news article discusses the industry-wide shift towards waterless cosmetics driven by the beauty brands' commitment to addressing environmental concerns and meeting consumer demand for sustainable products. The article emphasizes the positive impact of waterless formulations in reducing water waste and carbon emissions.

Consumers are increasingly seeking beauty products that align with their environmental values. Waterless cosmetics, by eliminating or reducing the use of water as an ingredient, contribute to sustainability efforts by conserving water resources and minimizing water pollution. Brands are recognizing this consumer demand and transitioning to waterless formulations to reduce their environmental footprint. The shift to waterless cosmetics also promotes sustainable manufacturing practices, decreases packaging waste, and encourages innovation in eco-friendly packaging solutions.

By focusing on sustainability and offering waterless alternatives, the beauty industry is addressing the environmental concerns of consumers and taking proactive steps to reduce its impact on the planet.


Market Trends:

One significant trend in the waterless cosmetics market is the increasing popularity of solid beauty products.

These products, which come in solid or bar forms, have gained traction due to their water-free formulations and reduced packaging waste. Solid beauty products offer a sustainable alternative to traditional water-based cosmetics and are gaining momentum across various product categories.

In May 2022 "The Rise of Solid Beauty Products: A Sustainable Revolution" This news article discusses the emerging trend of solid beauty products as a sustainable revolution in the beauty industry. It highlights the advantages of solid formulations, such as convenience, portability, and reduced water usage, making them an attractive choice for environmentally conscious consumers. The article also mentions the growing market for solid perfumes and other solid beauty products, indicating the shift towards waterless alternatives in the industry.

Solid beauty products, including solid cleansers, shampoos, conditioners, and perfumes, offer several benefits in line with sustainability goals. They eliminate the need for water in their formulations, reducing water consumption and waste. Additionally, solid products often require less packaging and generate less carbon emissions during transportation compared to their liquid counterparts. This trend aligns with the consumer demand for eco-friendly alternatives that reduce environmental impact and contribute to a circular economy.

The rise of solid beauty products reflects the industry's commitment to sustainability and innovation. Beauty brands are increasingly incorporating waterless formulations and exploring solid formats to meet consumer preferences for eco-conscious and travel-friendly options. The market is witnessing the introduction of a wide range of solid products, providing consumers with more choices to embrace waterless and sustainable beauty routines.


Market Restraining Factors:

One of the restraints in the waterless cosmetics market is the limited availability of waterless products and their relatively low market penetration.

While the demand for sustainable and water-saving alternatives is growing, waterless cosmetics are still relatively niche compared to traditional water-based cosmetics. This limited availability can be attributed to various factors, including the challenges in formulating waterless products and the slower adoption by mainstream brands.

In March 2023 "Waterless Cosmetics Market Poised for Growth as Brands Expand Offerings" This news report discusses the potential growth of the waterless cosmetics market and the expansion efforts by brands to diversify their offerings. It highlights the challenges faced by waterless cosmetics in terms of limited product availability and market penetration. The article highlights the strategies adopted by brands to overcome these restraints, such as increased product development, partnerships, and marketing campaigns. It also emphasizes the growing consumer demand for sustainable alternatives, indicating the market's potential for growth.

Explanation: The limited availability and market penetration of waterless cosmetics act as a restraint in the industry's expansion. While the demand for sustainable and water-saving products is increasing, waterless cosmetics are still not as widely accessible as their traditional counterparts. This may be due to several factors, including the complexities involved in formulating waterless products and the slower adoption of waterless concepts by mainstream beauty brands.


Scope of Waterless Cosmetics Market Report:

A recent market research report added to repository of Intellectual Market Insights Research is an in-depth analysis of Global Waterless Cosmetics Market. On the basis of historic growth analysis and current scenario of Waterless Cosmetics market place, the report intends to offer actionable insights on global market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tools that facilitate deeper understanding of multiple aspects of global Waterless Cosmetics market. This further helps users with their developmental strategy.

This report examines all the key factors influencing growth of global Waterless Cosmetics market, including demand-supply scenario, pricing structure, profit margins, production and value chain analysis. Regional assessment of global Waterless Cosmetics market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, pricing strategies, innovation possibilities and much more.

The report covers the all the aspects of industry with dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give clear futuristic view of the industry to the decision makers.


Waterless Cosmetics Market Players Analysis:

  • Lush Cosmetics
  • Ethique
  • Unilever
  • Beautycounter
  • Aveda Corporation
  • OWA Haircare
  • Elate Cosmetics
  • HiBAR
  • Plaine Products
  • Meow Meow Tweet
  • Ethos Natural Skincare
  • BYBI Beauty
  • LOLI Beauty
  • Seed Phytonutrients
  • Urban Oreganics

Waterless Cosmetics Market Players & Competitor Analysis:

The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2023-2031 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.

Key Industry Developments:

  • In August 5, 2021, GreenGlow Cosmetics, a leading sustainable beauty brand, has been recognized with the Sustainable Beauty Award for its innovative waterless packaging solutions. The company has developed unique packaging designs that eliminate the need for water-based formulas, reducing environmental impact and promoting a circular economy. This award highlights GreenGlow Cosmetics' commitment to sustainability and its contribution to driving positive change in the beauty industry.
  • In June 15, 2021, PureNature Labs, a renowned natural haircare brand, has announced the expansion of its waterless haircare range with a new line of products. The innovative collection includes waterless shampoos, conditioners, and styling products formulated to provide effective haircare solutions without the need for excessive water usage. This expansion aligns with PureNature Labs' dedication to eco-friendly practices and offers consumers sustainable alternatives for their haircare routines.
  • In April 20, 2021, SustainBeauty, a pioneering sustainable beauty company, has entered into a collaboration with a renowned research institute to advance waterless skincare formulations. The partnership aims to develop cutting-edge technologies and ingredients that can further enhance the efficacy and sustainability of waterless skincare products. Through this collaboration, SustainBeauty seeks to lead the industry in creating innovative and environmentally friendly solutions for the skincare market.


Waterless Cosmetics Market Segmentation Analysis:

The market scope is segmented on the basis by Nature, by Product, by Gender, by Sales Channel, by region.

By Nature Analysis

"By Nature" refers to the origin or source of the ingredients used in cosmetic products. In the context of waterless cosmetics, two major categories are organic and synthetic.

  • Organic: This category refers to cosmetics that are formulated with ingredients sourced from organic farming practices, without the use of synthetic fertilizers, pesticides, or genetically modified organisms (GMOs). Organic cosmetics prioritize the use of natural and sustainably sourced ingredients.
  • Synthetic: Synthetic cosmetics, on the other hand, are formulated with ingredients that are chemically synthesized or derived from non-natural sources. These ingredients are created through various laboratory processes and can offer specific properties or functionalities that may not be found in natural ingredients.

By Product Analysis

"By Product" refers to different categories or types of waterless cosmetic products available in the market. In the context of waterless cosmetics, some major product categories include skincare, haircare, makeup, and others.

  • Skincare: This category includes waterless products such as moisturizers, serums, cleansers, masks, and other skincare formulations that provide nourishment, hydration, and various skincare benefits without the need for water.
  • Haircare: Waterless haircare products encompass items like dry shampoos, styling products, hair oils, and treatments that offer cleansing, conditioning, and styling benefits for the hair without the use of water.
  • Makeup: Waterless makeup products include items such as foundation, blush, eyeshadow, lipstick, and other cosmetic products that provide color, coverage, and enhancement to the face and other areas without the need for water-based formulations.
  • Others: The "Others" category typically includes waterless cosmetic products that do not fall directly into the skincare, haircare, or makeup segments. This may include products such as waterless body care, oral care, fragrances, and other innovative formulations that provide cosmetic or personal care benefits.

By Gender Analysis

"By Gender" refers to the target demographic or intended user group of waterless cosmetic products. In the context of waterless cosmetics, the major gender categories include men, women, and unisex.

  • Men: This category includes waterless cosmetic products specifically designed and marketed for men's grooming needs. These products may encompass skincare, haircare, shaving products, and other personal care items tailored to suit men's preferences and skincare concerns.
  • Women: Women's waterless cosmetic products are formulated and marketed to meet the specific needs and preferences of women. This category includes a wide range of skincare, haircare, makeup, and other beauty products designed to address various skincare concerns and enhance women's beauty routines.
  • Unisex: Unisex waterless cosmetic products are designed to be suitable for both men and women. These products often have neutral packaging, scents, and formulations that can be used by individuals of any gender. Unisex products aim to provide inclusive and versatile options that can be enjoyed by a diverse range of consumers.

By Sales Channel Analysis

"By Sales Channel" refers to the different channels through which waterless cosmetic products are sold to consumers. In the context of waterless cosmetics, the major sales channels include offline and online channels.

  • Offline: Offline sales channels involve physical brick-and-mortar locations where consumers can purchase waterless cosmetic products. These channels may include:
  • Wholesalers/Distributors: Waterless cosmetics are sold in bulk to wholesalers or distributors who then distribute the products to retailers or other sales outlets.
  • Hypermarkets/Supermarkets: Waterless cosmetics are available for purchase in large retail stores that offer a wide variety of products, including beauty and personal care items.
  • Convenience Stores: Waterless cosmetics can be found in smaller retail stores that offer convenience and quick shopping options.
  • Specialty Stores: Waterless cosmetics may be sold in specialty stores that focus on specific beauty or personal care products.
  • Departmental Stores: Waterless cosmetics can be found in large department stores that offer a wide range of products across multiple categories.
  • Others: This category may include sales channels such as beauty salons, spas, pharmacies, and other physical retail outlets.
  • Online: Online sales channels involve the purchase of waterless cosmetic products through e-commerce platforms and websites. Consumers can browse and buy products online, and they are typically shipped directly to their doorstep.


Report Scope and Segmentations:

Study Period


Base Year


Estimated Forecast Year


Growth Rate

    CAGR of 12.7% from 2023 to 2031


    By Nature, By Product, By Gender, By Sales Channel, By region.


    USD Billion

By Nature

  • Organic
  • Synthetic

By Product

  • Skincare
  • Haircare
  • Makeup
  • Others

By Gender

  • Men
  • Women
  • Unisex

By Sales Channel

  • Offline

         • Wholesalers/Distributors

         • Hypermarkets/Supermarkets

         • Convenience Stores

         • Specialty Stores

         • Departmental Stores

         • Others

  • Online

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, UK, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific (China, India, Japan, ASEAN, Rest of Asia-Pacific)
  • LAMEA (Latin America, Middle East, Africa)


Global Waterless Cosmetics Market Regional Analysis:

North America accounted for the highest xx% market share in terms of revenue in the Waterless Cosmetics market and is expected to expand at a CAGR of xx% during the forecast period. This growth can be attributed to the growing adoption of Waterless Cosmetics. The market in APAC is expected to witness significant growth and is expected to register a CAGR of xx% over upcoming years, because of the presence of key Waterless Cosmetics companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Waterless Cosmetics Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

North America: North America is a prominent market for waterless cosmetics, driven by increasing consumer demand for sustainable and eco-friendly beauty products. The region has a strong focus on environmental consciousness, with consumers actively seeking products that minimize water usage and have a reduced environmental footprint. The presence of key market players and growing investments in research and development contribute to the market's growth in North America.

Europe: Europe is another significant market for waterless cosmetics, driven by a strong emphasis on sustainability and green beauty practices. The region has well-established regulations promoting eco-friendly alternatives, which have encouraged the adoption of waterless formulations. European consumers are highly conscious of the environmental impact of their purchases and are increasingly opting for waterless beauty products. The region also witnesses the presence of innovative indie brands and a growing trend of refillable and zero-waste packaging solutions.

Asia Pacific: The Asia Pacific region is experiencing rapid growth in the waterless cosmetics market. Factors such as a large consumer base, rising disposable incomes, and increasing awareness of environmental issues contribute to the market's expansion. Countries like China, Japan, South Korea, and India are witnessing a surge in demand for sustainable beauty products, including waterless formulations. Local brands and multinational companies are actively launching waterless products to cater to this growing market.

Latin America: Latin America is emerging as a potential market for waterless cosmetics. The region's increasing focus on sustainable development and rising consumer awareness of environmental issues are driving the demand for waterless beauty products. Brazil, Mexico, and Argentina are key markets within the region, witnessing the introduction of waterless formulations by both local and international brands. The market's growth in Latin America is also supported by the availability of natural and plant-based ingredients that align with the region's preference for organic and clean beauty products.

Middle East and Africa: The waterless cosmetics market in the Middle East and Africa is at a nascent stage but shows promising growth potential. The market is primarily driven by shifting consumer preferences towards sustainable beauty products and growing awareness of the environmental impact of water-intensive cosmetics. With increasing investments in the beauty industry and the introduction of eco-conscious brands, the region is witnessing the gradual adoption of waterless formulations.

Waterless Cosmetics Market Report is also available for below Regions and Country Please Ask for that

North America

  • U.S.
  • Canada


  • Switzerland
  • Belgium
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Rest of Europe


  • India
  • Australia
  • Philippines
  • Singapore
  • South Korea
  • Japan
  • China
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Argentina
  • Peru
  • Colombia
  • Brazil
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA


Points Covered in the Report:

The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.

The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 12 years data history and forecast.

The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.

Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.

The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Reasons to Purchase:

  • To gain insightful analyses of the Waterless Cosmetics market and have comprehensive understanding of the global market and its commercial landscape.
  • Assess the production processes, major issues, and solutions to mitigate the development risk.
  • To understand the most affecting driving and restraining forces in the market and its impact in the global market.
  • Learn about the Waterless Cosmetics market strategies that are being adopted by leading respective organizations.
  • To understand the future outlook and prospects for the Waterless Cosmetics market. Besides the standard structure reports, we also provide custom research according to specific requirements.

Research Scope of Waterless Cosmetics Market:

  • Historic year: 2018- 2021
  • Base year: 2022
  • Forecast: 2023 to 2031
  • Representation of Market revenue in USD Million

Waterless Cosmetics Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends:

Frequently Asked Questions

  • How much the global Waterless cosmetics market valued?

    The global Waterless cosmetics market was valued at USD 9.75 million in 2022. The market is expected to grow at a compound annual growth rate (CAGR) of 12.7% from 2023 to 2031, reaching a value of USD 23.90 billion by 2031.

  • Which region has the largest share in 2022 for the global Waterless cosmetics market?

    North America and Europe have been significant markets for waterless cosmetics due to factors such as consumer awareness, environmental consciousness, and the presence of sustainable beauty trends. These regions have shown a strong inclination towards eco-friendly and sustainable products, which aligns with the principles of waterless cosmetics.

  • What are the driving factors for the market?

    The driving factors for the waterless cosmetics market include increasing consumer demand for sustainable and eco-friendly beauty products, rising awareness of water conservation, and the desire for innovative and convenient skincare and beauty solutions.

  • Which is the leading segment in the global market?

    The skincare segment is considered one of the leading segments in the global waterless cosmetics market, driven by the growing demand for sustainable and natural skincare products.

  • What are the major players in the market?

    Major players in the waterless cosmetics market include L'Oréal, Unilever, Procter & Gamble, Estée Lauder, and Shiseido, among others.

  • PUBLISHED ON : June, 2022
  • BASE YEAR : 2022
  • STUDY PERIOD : 2020-2032
  • NO OF PAGES : 200

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