Published Date : 2025-Apr-11
As retail continues to evolve, BOPIS (Buy Online, Pick Up In-Store) has emerged as a linchpin of omnichannel strategies. From driving customer convenience to enabling real-time inventory management, BOPIS is now a retail necessity. According to recent industry research.
The market is set to reach a value of $1280.13 billion by 2034, at a CAGR of 11.5% over the forecast period (2025–2034).
Here's a look at leading companies dominating the global BOPIS space in 2025.
The global Buy Online, Pick Up in Store (BOPIS) market has been radically transformed in the past decade with the growing rate of consumers' expectations, technology, and evolving models of retailing. BOPIS is now one of the prevailing omnichannel solutions that bridge the digital and in-store shopping environment, offering consumers the convenience of online shopping and the immediacy of in-store pick-up. This blended strategy complements the buying process while enabling stores to optimize stock management, reduce shipping expenses, and drive individuals into stores.
Demand for convenience in the shopping mode has been a key motivator for embracing the use of BOPIS. As the online retail channel continues from strength to strength, consumers find themselves looking more and more for fast, efficient experiences that deliver speed with choice. BOPIS accomplishes this to some degree by allowing consumers to avoid wait time for shipping and delivery fees, but still gain the benefit of being able to shop and purchase online. Physical retailers within the broad spectrum of categories from clothing and food items to household goods and electronics have implemented or established BOPIS capabilities to compete and respond to evolving shopping patterns among consumers.
Technology advancement has also enabled the dissemination of the BOPIS model. Improvements in stock management software, real-time order tracking, and mobile application have helped in making order fulfilment smooth and seamless.
Integration of technology such as AI and data analytics also facilitates more accurate demand forecasting and personalized customer interaction. Moreover, consumers' preferences for convenience and safety have been met with the growing use of digital lockers, curb side pickup, and automated notice systems, which have made the pickup process seamless.
The COVID-19 pandemic also accelerated the take-up of BOPIS because lockdowns and concerns over health created a surge in online purchasing and contactless engagement. Retailers shifted programs of digital transformation more rapidly during this time, adding BOPIS functionality onto their websites to meet changing behaviour from consumers. Regardless of how much the pandemic acted as a driver, however, continued use of BOPIS post-pandemic suggests that it still holds significant appeal within the retail industry. Consumers have grown to enjoy the convenience and speed of this type of fulfilment, and as such it has become a core part rather than a fad.
BOPIS also advantage retailers on the aspect of increased customer retention and upselling. Because customers must physically visit stores to pick up orders, they are exposed to other merchandise and offers, which would increase overall sales. BOPIS also helps retailers address last-mile logistics more cost-effectively because in-store pickup can subtract from delivery networks and reduce failed deliveries or return risk.
Target has become a benchmark brand for BOPIS by seamlessly integrating digital and physical channels. Through its proprietary technology stack, in-store fulfillment network, and logistics partnerships, it fulfills most online orders either via Same-Day Delivery, Drive-Up, or Order Pickup.
BOPIS Features:
Walmart is the pioneer and global leader in Buy Online, Pick Up In Store (BOPIS) innovation. With unparalleled retail infrastructure and data-driven logistics, Walmart transformed its stores into efficient last-mile fulfillment centers.
BOPIS Features:
While Amazon India is primarily a digital-first marketplace, it's experimenting with hybrid retail formats as part of its last-mile innovation goals, including BOPIS-style experiences.
BOPIS Features:
The Home Depot is a trailblazer in BOPIS adoption among big-box retailers, and its strategy is deeply integrated with its “Interconnected Retail” model that unifies physical stores with digital channels.
BOPIS Features:
Alibaba has integrated BOPIS models deeply within its “New Retail” strategy, blending online ordering with local in-store pickup and delivery.
Carrefour has become a BOPIS innovator in European grocery retail, merging online and in-store fulfillment with major investment in logistics and predictive tech. They lead in “Drive” and “Click & Collect” models, particularly in France, Spain, Belgium, and Brazil.
BOPIS Features:
IKEA’s “Click & Collect” model is central to its affordable, accessible, and low-carbon fulfillment strategy. With its large-format stores and demand-driven warehouses, IKEA supports flexible fulfillment globally.
BOPIS Features:
Zara has been among the first movers in fashion BOPIS, particularly in Europe. Their strategy is grounded in RFID tech, mobile-first UX, and global logistics control via proximity manufacturing.
Region | CAGR (2025) | Leading Markets | Notes |
North America | 15.7% | USA, Canada | Mature infrastructure, mobile-first consumers |
Europe | 14.3% | France, UK, Germany | Logistics integration and urban pickup stations |
Asia-Pacific | 18.5% | China, India, Japan | Driven by Alibaba, JD.com, Reliance Retail, Flipkart |
Latin America | 11.9% | Brazil, Mexico | Rising mobile commerce, urban delivery growth |
Middle East | 10.5% | UAE, Saudi Arabia | Expanding mall & supermarket networks |
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