Market Overview
The Global Microgreens market size accrued earnings worth approximately USD 230.98 Billion in 2023 and is predicted to gain revenue of about USD 403.7 Billion by 2032, is set to record a CAGR of nearly 6.4% over the period from 2024 to 2032.
The microgreens market is the global industry associated with the production, distribution, and sale of microgreens-young, edible greens derived from the seeds of vegetables, herbs, or other plants. Microgreens are harvested at an early growth stage, typically within 7–21 days of germination, when they have developed their cotyledons (seed leaves) and sometimes their first set of true leaves.
Microgreens are popular for their strong flavour, bright colour, nutrient density, and aesthetic use in food. They are increasingly being used in restaurants, home kitchens, and healthy diets. Rising demand for fresh, nutrient-dense greens all year round and the fast-growing cycle of the crop are contributing factors to the growth of the global microgreens market.
Microgreens are edible plants that are harvested when still young. Their cycle is short. Depending on the species and microgreens, they are ready to harvest in 7 to 14 days. Microgreens are primarily grown in indoor vertical and greenhouse farming methods since they require a lot of attention and a regulated environment. Microgreens grow best at 18 to 24°C and relative humidity (RH) of 40 to 60%. Therefore sheltered cultivation is commonly utilized. Microgreens are becoming increasingly popular among health-conscious people due to their high concentration of vitamins and antioxidants, which help to reduce the risk of cardiovascular and chronic disease.
Microgreens also require fewer resources to grow at home for daily consumption. Therefore they can be produced in the garden or on the roof. Increased acceptance of protected culture and government financial and technical assistance to farmers to install protected cultivation plants are expected to help boost microgreen production.
Market Drivers
The increasing demand for indoor cultivation
Indoor cultivation is nothing but the cultivation of food crops in a controlled environment so that the crops can be produced in any season with high productivity. An increase in food demand and reduction in agricultural food production have led farmers to use indoor Farming. The decline in agriculture production is mainly due to decreasing fertile land, unfavourable climatic conditions, and limitations on the use of natural resources. With such factors, production by conventional Farming is not sufficient to satisfy the demand of the growing population. Greenhouses and indoor vertical Farming are majorly used farming practices to produce microgreens, owing to benefits such as increased productivity of farming land, control against extreme weather conditions, more efficient use of productive resources, and minimizing the risk of pests, weeds, and crop diseases. The rise in technological innovations in indoor Farming, including the insurgence of information technology in vertical Farming and greenhouses, further promotes farmers to adopt agriculture, which indirectly supports the growth of the global microgreens market during the forecast period.
Market Opportunities
The rapid growth of retail and online stores
Microgreens require not only advertisement for its awareness but also a wide-area distribution network. A rapidly increasing number of large retail stores, including supermarkets and hypermarkets in developing economies, has enabled the easier availability of microgreens. These stores help increase the sales of functional foods. Supermarkets and hypermarkets and grocery stores have served as a better distribution point for various agricultural food products such as packaged fruits and vegetables. Expansion in urbanization is expected to boost the growth of the retail sector, which in turn generates the demand for microgreens. Furthermore, microgreens growers are operating their websites for selling microgreens. Online farmer's markets and online stores are supporting the growth of the global market during the forecast period.
Market Restraining Factors
The shortage of skilled labour and the limited variety of microgreens crops
Among the developing technologies in indoor Farming is indoor vertical farming. Most of the farmers have not known this type of farming, and the crop that can be grown using it. Vertical farming and greenhouses farming involve the use of technologies such as sensors, artificial intelligence, automatic systems, hydroponic, aquaponics, and aeroponic systems. To handle these high-level systems, knowledge and expertise staff is required.
Maintenance of machines and computers requires technically well-trained people. The shortage of a skilled workforce has affected different sectors globally, and vertical Farming is not an exception. In addition, most farmers venture into this market with their systems, which are not efficient in terms of design and are costly. There is a minimal range of microgreens types. Microgreens are not yet available in vegetables as vegetables are found in various types and species. These parameters are predicted to restrain the market growth.
Segmentation Analysis
The market scope is segmented because of by Type, by Farming Method, by Distribution Channel, by End-Use, by Region.
By Type
Based on the Type of the market is segmented into Vegetable-based Microgreens, Herb-based Microgreens, Flower-based Microgreens, Others.
Vegetable-based microgreens are leading the market, as they contain high nutritional value, adaptability, and numerous applications in the culinary sector. Foods that have high vitamin and mineral content and high antioxidant levels include arugula, radish, kale, and broccoli. Broccoli microgreens are most in demand among healthy consumers because they have been proven to increase immunity and act as a deterrent to cancerous diseases.
Herb-based microgreens, including dill, cilantro, parsley, and basil, are favoured for their flavour-enhancing and aromatic properties. For example, cilantro microgreens are often added to salads, tacos, and soups because of their fresh, zesty flavour.
Nasturtium, sunflower, and marigold are some of the flower-based microgreens that are increasingly being used in specialty cuisines. They are valued for their bright colours, mild flavours, and ornamental value. Sunflower microgreens are especially popular for their nutty flavour and high protein content.
Other microgreens include amaranth, wheatgrass, and mustard greens, which serve niche markets. Amaranth microgreens are known for their bright red colour and are used in gourmet dishes. Each category meets the different consumer preferences, thus guaranteeing steady growth in the market.
By Farming Method
Based on the Farming Method of the market is segmented into Indoor Farming, Greenhouse Farming, Conventional Farming.
The ability of indoor farming to produce microgreens in a controlled setting with consistent high yields has led to its market domination. Using techniques such as hydroponics, geoponics, and vertical farming, producers can produce microgreens all year round without interference from the weather. For example, hydroponic systems allow for water-efficient production of arugula microgreens, which have a few resource requirements and offer rapid development with high nutritional content. This is due to the limited space and indoor farming, especially in cities, that meets consumer demand for fresh fruit grown locally.
Another popular method of growing microgreens is greenhouse farming, which offers a somewhat controlled environment. Greenhouses allow natural sunshine into the crops but protect them from pests and severe weather. The growers in friendly climates can conserve money by adopting this method. For instance, basil microgreens grown in greenhouses will be steady and high quality.
The use of conventional farming is often the norm for small-scale or small-time growers who are working based on traditional soil-based production. This method usually results in organic vegetables, but is more labour and weather-intensive. Mustard microgreens, with their pungent flavour and cultivated outdoors in soil, are just one example. While conventional methods have decreased in importance, they are still very prevalent in some markets.
Regional Snapshots
By region, Insights into the markets in North America, Europe, Asia-Pacific, Latin America and MEA are provided by the study. North America holds the highest share in the global market and is expected to sustain its claim during the forecast period. The North American microgreens market is studied across the US, and Canada. The growth is attributed to growing technological development in the indoor vertical Farming and its quick adoption by the vegetable and microgreens growers.
In the US, microgreens are in high demand from chefs as flavour enhancements and as colourful garnishes on the plates of the hotels and restaurants; that is why organic vegetable growers are tapping into this microgreens market. Furthermore, these organic vegetable growers are taking advantage of the considerably low competition in the market as microgreens are an emerging and untapped market.
Europe has gained a considerable share in the global market and is expected to sustain its claim during the forecast period. Europe microgreens market is studied across Russia, Spain, Italy, France, Germany, the UK, Nordics, Benelux, and the rest of Europe. This is attributed to the growing popularity of microgreens in health-conscious populations and the quick adoption of indoor vertical farming technology.
Further, an increasing number of restaurants and increasing demand for healthy food items in Europe is likely to increase the demand for microgreens in Europe. Moreover, the area under protected cultivation in Europe has been growing considerably and gained a significant share in the global area under protected cultivation is likely to drive the growth of the global market during the forecast period.
Asia-Pacific is considered the most rapid-growing market for microgreens. The demand for functional and healthy food items is rapidly growing due to a rapidly increasing health-conscious population, increased spending on functional foods, and growing demand for organic vegetables.
China and Japan have acquired the highest share in the Asia-Pacific microgreens market, considering the production and consumption point of view. They are likely to maintain their share during the forecast period due to the growing technological innovations and their successful implementation and use in local vegetable and fruit growers. Broccoli and broccoli microgreens are majorly consumed and produced in Asia-Pacific.
List of Companies Profiled
- AeroFarms
- Fresh Origins
- Gotham Greens
- Madar Farms
- 2BFresh
- The Chefs Garden Inc
- Farmbox Greens LLC
- Living Earth Farm
- Good Leaf Farms
- Metro Microgreens.
Report Coverage
The report will cover the qualitative and quantitative data on the Global Microgreens Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.
Report Scope and Segmentations
Study Period | 2024-32 |
Base Year | 2023 |
Estimated Forecast Year | 2024-32 |
Growth Rate | CAGR of 6.4% from 2024 to 2032 |
Segmentation | By Type, By Farming Method, By Distribution Channel, By End-Use, By Region |
Unit | USD Million |
By Type | - Vegetable-based Microgreens
- Herb-based Microgreens
- Flower-based Microgreens
- Others
|
By Farming Method | - Indoor Farming
- Greenhouse Farming
- Conventional Farming
|
By Distribution Channel | - Retail Stores
- Online Stores
- Foodservice Sector
|
By End-Use | - Food & Beverage Industry
- Nutraceuticals
- Cosmetics
|
By Region | - North America (U.S., Canada, Mexico)
- Europe (Germany, France, UK, Italy, Spain, Russia, Rest of Europe)
- Asia-Pacific (China, India, Japan, ASEAN, Rest of Asia-Pacific)
- Latin America (Brazil, Mexico, Rest of Latin America)
- MEA (Saudi Arabia, South Africa, UAE, Rest Of MEA)
|
Regional Analysis
North America accounted for the highest xx% market share in terms of revenue in the Microgreens Market and is expected to expand at a CAGR of xx% during the forecast period. This growth can be attributed to the growing adoption of Microgreens . The market in APAC is expected to witness significant growth and is expected to register a CAGR of xx% over upcoming years, because of the presence of key Microgreens companies in economies such as Japan and China.
The objective of the report is to present comprehensive analysis of Global Microgreens Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.
Microgreens Market Report is also available for below Regions and Country Please Ask for that
North America
Europe
- Switzerland
- Belgium
- Germany
- France
- U.K.
- Italy
- Spain
- Sweden
- Netherland
- Turkey
- Rest of Europe
Asia-Pacific
- India
- Australia
- Philippines
- Singapore
- South Korea
- Japan
- China
- Malaysia
- Thailand
- Indonesia
- Rest Of APAC
Latin America
- Mexico
- Argentina
- Peru
- Colombia
- Brazil
- Rest of South America
Middle East and Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest Of MEA
Points Covered in the Report
- The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
- The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 5 years data history and forecast.
- The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.
- Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.
- The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.
Key Questions
- How much the global Microgreens Market valued?
- Which region has the largest share in 2024 for the global Microgreens Market?
- What are the driving factors for the market?
- Which is the leading segment in the global market?
- What are the major players in the market?
Research Scope of Microgreens Market
- Historic year: 2019-2022
- Base year: 2023
- Forecast: 2024 to 2032
- Representation of Market revenue in USD Million
Microgreens Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends: