Fitness Equipment Market Size, Share & Trends Analysis Report By Product Type (Cardio Equipment [Treadmills, Stationary Bikes, Ellipticals], Strength Training Equipment [Free Weights, Weight Machines, Resistance Bands], Functional Training Equipment [Battle Ropes, TRX Suspension Trainers, Plyometric Boxes]), By Distribution Channel (Online Stores, Specialty Fitness Stores, Hypermarkets/Supermarkets, Others), By Price Range, High- Mid-Range (Commercial Use), Entry-Level [Home Use], By End-User (Commercial [Gyms, Fitness Centres, Hotels, Corporate Offices], Residential [Home Users]), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2023 - 2031

Region: Global | Format: Word, PPT, Excel | Report Status: Published

Market Overview:

Fitness Equipment Market size was USD 15.20 Billion in 2022. Covid-19 impacts have been unprecedented and staggering on a global scale. With the pandemic leading to positive demand shocks for the fitness equipment Market across all domains and region between 2023 and 2031. The market is projected to grow at a CAGR of 4% from USD 15.90 Billion in 2023 to USD 22.04 Billion in 2031. The sudden rise in CAGR is attributed to this market growth returning to the pre-pandemic level once the pandemic is over.

The fitness equipment market refers to the collection of machines, equipment, and tools that are designed to aid individuals in performing physical exercise and maintaining their physical health. The market includes equipment such as treadmills, stationary bicycles, weightlifting equipment, and other fitness machines, which are used by individuals in commercial gyms, fitness clubs, and personal spaces such as homes.

The global fitness equipment market is a vast and expanding market that encompasses various product segments, including cardiovascular equipment, strength training equipment, and other types of fitness equipment. The market has been growing steadily over the past decade, driven by increasing awareness of the benefits of regular exercise and the rising incidence of chronic diseases related to sedentary lifestyles.

The global fitness equipment market offers several benefits to both consumers and businesses. For consumers, fitness equipment provides a convenient and accessible way to maintain physical fitness and improve overall health. For businesses, the market presents significant opportunities for revenue generation, with demand for fitness equipment continuing to increase. Additionally, the fitness equipment market supports job creation, both in manufacturing and the service sector, with gyms and fitness Centers employing a significant number of individuals.

Finally, the market provides opportunities for innovation and technological advancement, with manufacturers continually developing new and improved fitness equipment to meet consumer needs and preferences.

Scope of Fitness Equipment Market Report:

A recent market research report added to repository of Intellectual Market Insights Research is an in-depth analysis of Global Fitness Equipment Market. On the basis of historic growth analysis and current scenario of Fitness Equipment market place, the report intends to offer actionable insights on global market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tools that facilitate deeper understanding of multiple aspects of global Fitness Equipment market. This further helps users with their developmental strategy.

This report examines all the key factors influencing growth of global Fitness Equipment market, including demand-supply scenario, pricing structure, profit margins, production and value chain analysis. Regional assessment of global Fitness Equipment market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, pricing strategies, innovation possibilities and much more.

The report covers the all the aspects of industry with dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give clear futuristic view of the industry to the decision makers.

Fitness Equipment Market Drivers:

There are several drivers contributing to the growth of the global Fitness Equipment market. These include:

Increasing health awareness is driving the market growth.

The growing awareness of the benefits of physical activity and healthy lifestyle choices is a significant driver of the fitness equipment market. With rising levels of obesity, diabetes, and other lifestyle diseases, there is a growing need for people to adopt healthier habits and engage in regular physical activity. This trend is driving the demand for fitness equipment as consumers look for ways to exercise and stay healthy.

Rising disposable income is increasing the growth of Market.

The rising disposable income of consumers in many parts of the world is another major driver of the fitness equipment market. As consumers become more affluent, they are more likely to invest in their health and well-being. Fitness equipment is seen as a valuable investment in personal health and fitness, and the availability of a wide range of equipment options at various price points makes it accessible to a larger audience. As disposable income continues to rise, the demand for fitness equipment is expected to grow.

Fitness Equipment Market Trends:

One Trend that is Shaping the Fitness Equipment Market is the Surge In demand For Smart Fitness Equipment.

With the rise of smart technologies, the fitness equipment market is experiencing a shift towards more advanced and connected products. Smart fitness equipment is equipped with sensors, software, and other technologies that enable users to track and monitor their workout progress in real-time. These devices also provide personalized workout plans, virtual coaching, and gamification features that make fitness more engaging and enjoyable for users. The demand for smart fitness equipment is expected to increase in the coming years as consumers become more health-conscious and tech-savvy.

Another market trend of Fitness Equipment Market is increasing popularity of home fitness equipment.

The COVID-19 pandemic has had a significant impact on the fitness equipment market, with more people opting to exercise at home due to gym closures and safety concerns. The home fitness equipment market has seen a surge in demand as consumers look for convenient and accessible ways to stay fit. Home fitness equipment includes treadmills, exercise bikes, ellipticals, and other equipment that can be used in the comfort of one's home. The trend towards home fitness equipment is expected to continue even after the pandemic as consumers realize the benefits of working out at home, including cost savings and time efficiency.

Fitness Equipment Market Restraining Factors:

One potential restraint for the market is the high cost of fitness equipment.

Fitness equipment can be expensive, which can be a major barrier to entry for consumers. High-end equipment with advanced features can cost thousands of dollars, which can make it unaffordable for many consumers. This limits the potential market size for fitness equipment manufacturers and retailers, particularly in emerging markets where disposable incomes may be lower.

Another major restraint is competition from low-cost alternatives.

Fitness equipment faces strong competition from low-cost alternatives such as resistance bands, exercise balls, and bodyweight exercises. These alternatives are often more affordable and accessible for consumers, which can limit the demand for fitness equipment. Many consumers also prefer the flexibility and convenience of low-cost alternatives, as they do not require a dedicated workout space and can be performed anywhere. This can make it challenging for fitness equipment manufacturers to differentiate their products and justify the higher price points.

Report Coverage:

The report will cover the qualitative and quantitative data on the Global Fitness Equipment market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations:

Study Period


Base Year


Estimated Forecast Year


Growth Rate

CAGR of 4% from 2023 to 2031


Product Type, Distribution Channel, Price Range, End-User, By Region


USD Billion

Product Type

  • Cardio Equipment (Treadmills, Stationary Bikes, Ellipticals)
  • Strength Training Equipment (Free Weights, Weight Machines, Resistance Bands)
  • Functional Training Equipment (Battle Ropes, TRX Suspension Trainers, Plyometric Boxes)

Distribution Channel

·         Online Stores

·         Specialty Fitness Stores

·         Hypermarkets/Supermarkets

·         Others

Price Range

·         High- Mid-Range (Commercial Use)

·         Entry-Level (Home Use)


By End-User

·         Commercial (Gyms, Fitness Centres, Hotels, Corporate Offices)

·          Residential (Home Users)

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, UK, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific (China, India, Japan, ASEAN, Rest of Asia-Pacific)
  • LAMEA (Latin America, Middle East, Africa)

The key player strategies in the global Fitness Equipment market as follows:

  • In June 2021, Technogym announced its new digital platform called "mywellness cloud," which provides users with a personalized fitness experience by integrating data from various fitness equipment and wearable devices.
  • In October 2020, Nautilus, Inc. announced its expansion into the home gym market with the launch of its new Bowflex VeloCore bike, which combines a stationary bike with a leaning mode for a more engaging workout experience.
  • In September 2021, Peloton announced its new corporate wellness program, which allows businesses to provide their employees with access to Peloton's live and on-demand fitness classes.
  • In January 2021, Johnson Health Tech announced its acquisition of the fitness equipment brand, Matrix Fitness, to expand its presence in the commercial fitness equipment market.
  • In December 2020, Icon Health & Fitness announced its acquisition of the NordicTrack brand from Sears Holdings Corporation, as part of its strategy to expand its home fitness equipment offerings.

Fitness Equipment Market Players Analysis:

Here is a list of companies profiled in the Fitness Equipment Market:

  • Technogym S.p.A.
  • Johnson Health Tech Co. Ltd.
  • Nautilus, Inc.
  • Peloton Interactive, Inc.
  • Icon Health & Fitness, Inc.
  • Brunswick Corporation
  • Amer Sports Corporation
  • Cybex International, Inc.
  • Torque Fitness LLC
  • Core Health & Fitness LLC
  • Precor Incorporated
  • Star Trac Health & Fitness, Inc.
  • Matrix Fitness Systems Corporation
  • True Fitness Technology, Inc.
  • Octane Fitness, LLC

Fitness Equipment Market Players & Competitor Analysis:

The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2021-2028 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.

Fitness Equipment Market Segmentation Analysis:

The global fitness equipment market can be segmented based on various factors such as Product Type, Distribution Channel, Price Range, End-Use, and Region.

By Product Type:

Fitness equipment can be segmented into different categories based on the type of exercise they enable, such as Cardio Equipment (treadmills, stationary bikes, ellipticals), Strength Training Equipment (free weights, weight machines, resistance bands), and Functional Training Equipment (battle ropes, TRX suspension trainers, plyometric boxes).

By Distribution Channel:

The market can be segmented based on the distribution channel used to sell fitness equipment, such as online stores, specialty fitness stores, hypermarkets/supermarkets, and others.

By Price Range:

Fitness equipment can be segmented based on price range, from high-end equipment designed for commercial use to mid-range and entry-level equipment for home use.

By End-User:

The market can be segmented based on the type of end-user, such as commercial (gyms, fitness centres, hotels, corporate offices) and residential (home users).

The report also helps in understanding Global Fitness Equipment Market dynamics, structure by analyzing the market segments, and project the Global Fitness Equipment Market size. Clear representation of competitive analysis of key players by type, price, financial position, product portfolio, growth strategies, and regional presence in the Global Fitness Equipment Market make the report investor’s guide.

Global Fitness Equipment Market Regional Analysis

North America accounted for the highest xx% market share in terms of revenue in the Fitness Equipment market and is expected to expand at a CAGR of xx% during the forecast period. This growth can be attributed to the growing adoption of Fitness Equipment. The market in APAC is expected to witness significant growth and is expected to register a CAGR of xx% over upcoming years, because of the presence of key Fitness Equipment companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Fitness Equipment Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

Regional Snapshots:

North America: The North American fitness equipment market is the largest in the world, driven by the high demand for fitness equipment in the US and Canada. The market is expected to continue growing due to the increasing prevalence of chronic diseases and the rising awareness of the importance of physical fitness.

Europe: The European fitness equipment market is the second largest in the world, with strong demand from countries such as Germany, France, and the UK. The market is expected to grow due to increasing health awareness and the rise of home fitness trends.

Asia-Pacific: The Asia-Pacific fitness equipment market is the fastest-growing in the world, driven by increasing health consciousness and a growing middle class in countries such as China and India. The market is expected to continue growing due to rising disposable incomes and increasing awareness of the importance of physical fitness.

Latin America: The Latin American fitness equipment market is growing due to rising health consciousness and the increasing adoption of fitness as a lifestyle choice. Brazil and Mexico are the largest markets in the region.

Middle East & Africa: The Middle East & Africa fitness equipment market is growing due to increasing awareness of the importance of physical fitness and the rising prevalence of chronic diseases. The UAE and South Africa are the largest markets in the region.

Fitness Equipment Market Report is also available for below Regions and Country Please Ask for that

North America
  • U.S.
  • Canada
  • Switzerland
  • Belgium
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Rest of Europe
  • India
  • Australia
  • Philippines
  • Singapore
  • South Korea
  • Japan
  • China
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC
Latin America
  • Mexico
  • Argentina
  • Peru
  • Colombia
  • Brazil
  • Rest of South America
Middle East and Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA

Points Covered in the Report:

The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.

The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 12 years data history and forecast.

The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.

Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.

The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Industry Developments:

some key industry developments in the Fitness Equipment market as follows:

  • January 2021: Johnson Health Tech acquires Matrix Fitness. Johnson Health Tech, a leading manufacturer of fitness equipment, announced its acquisition of Matrix Fitness, a commercial fitness equipment brand, as part of its strategy to expand its product portfolio and presence in the commercial fitness market.
  • March 2020: Closure of gyms and fitness Centers due to COVID-19. The global pandemic caused widespread closures of gyms and fitness Centers, leading to an increase in demand for home fitness equipment.
  • September 2021: Launch of Peloton corporate wellness program. Peloton, a leading provider of connected fitness equipment, launched its corporate wellness program, which allows businesses to provide their employees with access to Peloton's live and on-demand fitness classes.
  • June 2021: Technogym launches new digital platform. Technogym, a leading manufacturer of fitness equipment, announced the launch of its new digital platform, mywellness cloud, which provides users with a personalized fitness experience by integrating data from various fitness equipment and wearable devices.
  • December 2020: Icon Health & Fitness acquires NordicTrack brand. Icon Health & Fitness, a leading provider of home fitness equipment, announced its acquisition of the NordicTrack brand from Sears Holdings Corporation, as part of its strategy to expand its product offerings and presence in the home fitness market.

Key Reasons to Purchase:

To gain insightful analyses of the Fitness Equipment market and have comprehensive understanding of the global market and its commercial landscape.

Assess the production processes, major issues, and solutions to mitigate the development risk.

To understand the most affecting driving and restraining forces in the market and its impact in the global market.

Learn about the Fitness Equipment market strategies that are being adopted by leading respective organizations.

To understand the future outlook and prospects for the Fitness Equipment market. Besides the standard structure reports, we also provide custom research according to specific requirements.

Research Scope of Fitness Equipment Market:

  • Historic year: 2018- 2021
  • Base year: 2022
  • Forecast: 2023 to 2031
  • Representation of Market revenue in USD Million

Fitness Equipment Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends:

Frequently Asked Questions

  • PUBLISHED ON : June, 2022
  • BASE YEAR : 2023
  • STUDY PERIOD : 2020-2032
  • NO OF PAGES : 380

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